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In March 2024, Zomato found itself at the centre of one of India’s fastest-moving brand controversies when its pure vegetarian fleet announcement…
In 2018, a US outdoor apparel brand received a one-star Google review that read: “Product fell apart after two weeks. Customer service…
A brand’s social listening tool flagged a product quality thread on Reddit at 11 posts. The insight team escalated. The product team…
A customer posts a 22-second video on a Friday evening. Nothing about it looks like a brand crisis – low follower count,…
A food and beverage brand launches a product reformulation. No press release. No social announcement. Within 72 hours, a thread in r/HealthyEating…
Somewhere on Reddit right now, there is a 47-post thread about your product. Not a review. Not a comment on your Instagram…
Most brands still treat reputation management as crisis communications – something that kicks in after the press has already called. Social listening…
A senior insights manager at a global FMCG company spent six months building a competitive landscape report. The project involved: The final…
In 2018, a social listening tool told you that mentions of your brand spiked 240% in the last hour. In 2026, it…
Jump to any platform 01Konnect Insights: Listening + Omnichannel + Intelligence 02Brandwatch: Deep consumer intelligence 03Sprinklr Insights: Enterprise social intelligence suite 04Meltwater:…
A hospital in Ohio spent eight months with a significant budget on a social listening tool. Then discovered it couldn’t track app…
Think of the entire online conversation happening in your industry right now. Every mention, every review, every social post, every forum thread,…
Most brands set up social listening the same way. They track their brand name, a few competitor keywords, maybe a hashtag or…
For U.S. businesses, social media is no longer just a marketing channel. It is one of the most reliable sources of real-time…
A social listening report is a structured summary of what people are saying about your brand, competitors, and industry across social media…
Social conversations move fast, and teams often struggle to interpret thousands of mentions, complaints, trends, and micro-signals at scale. That raises a…
Every tweet, review, and comment today can shape how a brand is perceived. In this always-on world, the brands that listen faster,…
Most brands track mentions, but few truly understand what customers mean when they speak online. Social listening bridges that gap by turning…