You know that your business offers flawless products/services and it genuinely cares about its customers’ as well. But does the customers’ perceive your brand the same way? In today’s highly competitive environment, you will have to reach out to customers’ the way they find feasible, as then only can you expect to stay ahead of […]
Over a period of time, the landscape of social media platforms has changed drastically as it is no longer restricted to a place where users just used these platforms for personal communications. With over billion users, the social media platforms have now evolved into a large marketing arena that is full of opportunities. Social media […]
According to Statista, the total number of social network users worldwide was around 2.46 billion in the year 2017 and the number is expected to grow to an astounding 3.02 billion by 2021. The figures are enough to elucidate that social media platforms have become mature marketplaces that businesses should use to reach out to […]
The entire process of managing social media campaigns from start to end is a cumbersome process and it becomes very difficult for the concerned individuals to frequently share posts on behalf of the company. You can only keep your customers’ engaged till the time you manage to share engaging posts with them on different social […]
Social media platforms have evolved into mature marketplaces where businesses are constantly finding new avenues to strengthen their relationship with existing and prospective customers’. Integrating your customer relationship management system with different social media platforms can deliver unimaginable benefits that you could have never achieved from the traditional customer relationship management processes. The social CRM […]
YouTube is one of the most popular choice when it comes to watching videos and sharing them with others. 1 billion 300 million people watch YouTube daily with 300 hours of video uploaded to YouTube every minute! Almost 5 billion videos are watched on Youtube every single day. But out of all these people who […]
It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85% of search traffic. Major social networks have been adding live streaming functionalities to drive revenue and strengthen their hold on social media users. Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what marketers […]
To understand the pricing of Social Media Monitoring tools we need to understand how it works. Most social media monitoring tools offer you pricing based on Mentions, Number of Topics (brands) that you want to track and the number of users who are going to use it. For most social media monitoring tools, the pricing […]
As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given the growth and evolution of social media – and in particular, the accelerating role of social influencers in driving brand perception and purchasing decisions – there is a growing awareness of the need to find new […]
