Social media has become an integral part of every business’s marketing strategy. With billions of people actively engaging on platforms like Facebook, Instagram, and Twitter, businesses can no longer ignore...

Today’s social media marketing arena is ever-changing and it can be difficult for an organization to actively and effectively promote their brand. And one of the best ways to deal...

Marketing and customer experience management have come a long way in the past decade. With the ever-increasing use of the internet and social media, CXM trends have changed a lot....

Customers’ demands are not only expected to be met but exceeded by brands in today’s competitive business landscape. Customer communications have now become multifaceted crossing the demographics of conventional channels...

How many customers are you losing simply because their issues aren’t resolved quickly enough? With 67% of customer churn being preventable through swift issue resolution, it’s crucial to ask: Is...

The knowledge of consumer behavior is the key to the success or failure of a business enterprise. Do you know that marketing organizations that use predictive analytics are more likely...

Due to the growing competitive environment in modern business, merely satisfying customers is not enough; one has to delight them. The increasing importance of social media and digital interactions to...

Chats are one of the most preferred channels for users to get in touch with brands. Social media channels have also become the norm for brands to consume brand content...

Content marketing has become an integral part of business strategies across industries. With the vast array of content available on the internet, including social media, blogs, videos, and podcasts, this...

Omnichannel Customer experience management is the process of effectively managing customer experience across various customer touchpoints like Social Media, web, Calls as well as Chats. Having an omnichannel setup for...

Imagine a teenager waking up in 2009, grabbing their iPhone 3G, and scrolling through Facebook to catch up on the latest news and friends’ updates. This teenager is part of...

Response Management is the process of responding to customer queries and complaints on social media and web channels. Automated Response Management is the aspect of omnichannel customer experience management that...

In such a dynamic field where trends are constantly changing and there’s a multitude of factors at play, doing a CXM course can help professionals stay updated on the latest trends and...

Having a robust social media presence has gained a lot of importance for brands. Having a social media presence has evolved from being a fun thing to a necessity for...

Introduction Gone are the days when a brand with superior product or service offerings would rule markets. With the ever-increasing competition, customer experiences are dictating brand perceptions and values making...

Imagine a restaurant where an annoyed customer posts a negative review about the slow service. Instead of ignoring it, the restaurant uses the feedback to investigate the issue., train the...

Introduction Generative AI is the latest trend that all industries are adopting. It has slowly become the norm which is enabling individuals from various industries accomplish much more than what...

The 4 Pillars of Omnichannel Customer Experience Management is a framework for efficient and effective customer experience management. Developed by Mr. Sameer Narkar, Founder and CEO of Konnect Insights, it...

With the evolution in technology, social media and web channels have become the preferred avenues for customers to reach out to brands. Thanks to the increasing availability and popularity of...

With new brands sprouting on a daily basis, making all markets saturated, having a superior product no longer ensures brand success. Customers expect a personal experience and high levels of...

What is Social listening? Social Listening is the strategic process of consolidating conversations about a particular topic on social media and web channels. Social Listening is a great way for...

Have you ever sent a query to a brand and had to wait 24 hours for a response? That time it takes for a brand to respond to a customer...

Introduction B2B social media analytics for marketing may sound complex if you are new to it. So, let’s break it down in the most simple way possible. Imagine you’re trying...