Tax dodging is one of the current problems in the society. The Government earlier had taken serious steps to curb this but might have failed on certain grounds. India has millions of users on social media platforms. So the government took a new step to scrutinize the profile of users of Facebook, Instagram, and Twitter […]
When it comes to deciding where to advertise online, a new name has been popping up along with the leaders, Facebook and Googe. Quora advertising just launched in June 2017, promises to be a good opportunity and option. Organic Quora marketing has been one of the best underdogs for a lot of smart marketers. Advertising […]
In India, nothing beats the emotional bonding between brothers and sisters. Traditionally, to celebrate this, on Raksha Bandhan day, a sister ties a rakhi (sacred thread) on her brother’s wrist with a prayer for his prosperity and happiness symbolizing sister’s love. The brother gives her a token gift and a promise to protect her. Raksha […]
A disgruntled customer, disappointed with the quality of pizza he received from Domino’s, posted acomplaint on LinkedIn last Friday. He did not just post the complaint but ensured he would be heard by tagging the Domino’s Pizza Enterprises Limited corporate page and Jubilant FoodWorks Ltd page on LinkedIn. He did not stop there. He also […]
One of India’s fastest growing YouTube star is 22-year-old Bhuvan Bam, who is the creator of BB Ki Vines, launched in June, 2015. This has quickly trended to become one of the most viewed and subscribed channels in India. The videos he posts are humorous on topics such as Valentine’s Day, exams, parents, household help, […]
Prior to venturing into any online business, or to have online operations to support your business, it is of prime importance for a company to have a strong social media marketing strategy. But the key to develop an effective strategy is to allocate your resources and effort into the right direction by analyzing the current […]
A long time back, it was a slow and peaceful world for SEOs. Annual updates were announced by Google and unless you were living in a cave without wifi (a lot of us did), you would learn about it only when you logged in again. Things began to move a bit faster with the Google dance which […]
Cannes Lions 2017 Canes Lions, considered as the oscars for the ad agencies, witnessed top creative marketing and advertising agencies coming together on 24 June 2017. The medals are awarded with Grand Prix being the highest honour, then Gold, Silver and Bronze in higher to lower order. India brings home 40 metals this year compared […]
“Do you have an ad blocker installed in your desktop browser”? 1 in 4 people answer in the affirmative today! Ad blocking sparked a huge debate two years back, that has seen strong arguments for and against it, but no consensus could be reached. Ad blocking is an escalating cold war between publishers & consumers. […]
