Demonetisation back in the news

Nine months after demonetisation, with almost 99 per cent of the banned notes back into the system and the economy gripped by slowdown, there are questions being raised and answers still being sought. The former Governor of the Reserve Bank of India, Raghuram Rajan, has said that if a decision such as this turns out […]

September 15, 2017

Beware – The taxman is watching your social media activities

Tax dodging is one of the current problems in the society. The Government earlier had taken serious steps to curb this but might have failed on certain grounds. India has millions of users on social media platforms. So the government took a new step to scrutinize the profile of users of Facebook, Instagram, and Twitter […]

August 16, 2017

7 reasons to advertise on Quora

When it comes to deciding where to advertise online, a new name has been popping up along with the leaders, Facebook and Googe. Quora advertising just launched in June 2017, promises to be a good opportunity and option. Organic Quora marketing has been one of the best underdogs for a lot of smart marketers. Advertising […]

August 12, 2017

Brands celebrate Raksha Bandhan 2017

In India, nothing beats the emotional bonding between brothers and sisters. Traditionally, to celebrate this, on Raksha Bandhan day, a sister ties a rakhi (sacred thread) on her brother’s wrist with a prayer for his prosperity and happiness symbolizing sister’s love. The brother gives her a token gift and a promise to protect her. Raksha […]

August 8, 2017

Why the response by Jubilant Foodworks’ (Dominos India) CEO to a customer complaint is setting a benchmark in Customer service?

A disgruntled customer, disappointed with the quality of pizza he received from Domino’s, posted acomplaint on LinkedIn last Friday. He did not just post the complaint but ensured he would be heard by tagging the Domino’s Pizza Enterprises Limited corporate page and Jubilant FoodWorks Ltd page on LinkedIn. He did not stop there. He also […]

July 17, 2017

Why do we see so many Youtubers and Viners nowadays?

One of India’s fastest growing YouTube star is 22-year-old Bhuvan Bam, who is the creator of BB Ki Vines, launched in June, 2015. This has quickly trended to become one of the most viewed and subscribed channels in India. The videos he posts are humorous on topics such as Valentine’s Day, exams, parents, household help, […]

July 10, 2017

Trends That Have the Power To Change Social Media Marketing

Prior to venturing into any online business, or to have online operations to support your business, it is of prime importance for a company to have a strong social media marketing strategy. But the key to develop an effective strategy is to allocate your resources and effort into the right direction by analyzing the current […]

July 10, 2017

5 SEO Practices Right Yesterday, Wrong Today!

A long time back, it was a slow and peaceful world for SEOs. Annual updates were announced by Google and unless you were living in a cave without wifi (a lot of us did), you would learn about it only when you logged in again. Things began to move a bit faster with the Google dance which […]

July 3, 2017

Cannes Lions 2017

Cannes Lions 2017 Canes Lions, considered as the oscars for the ad agencies, witnessed top creative marketing and advertising agencies coming together on 24 June 2017. The medals are awarded with Grand Prix being the highest honour, then Gold, Silver and Bronze in higher to lower order. India brings home 40 metals this year compared […]

July 3, 2017