Social Media Data Points Captured Across Facebook, Instagram & X (Twitter)

Every channel your customers use, and exactly what we capture from each.

A complete reference of the data Konnect Insights captures across social, messaging, calls, email, reviews, app stores, ads and the open web. For each data type, see whether it is captured on your own pages, whether you can reply from Konnect Insights, and whether it is available for competitor pages.

Facebook

Social · 14 data types

API and webhooks

Data type	Owned pages	Reply	Competitor pages
Admin posts	Captured	No	Captured
Visitor posts	Captured	Yes	Captured
Tagged posts	Captured	Yes	Captured
Inbox messages	Captured	Yes	Not available
Recommendations	Captured	Yes	Not available
Comments on admin posts	Captured	Yes	On request
Comments on visitor posts	On request	No	Not available
Comments on tagged posts	On request	No	Not available
Comments on recommendations	Captured	No	Not available
Stories	Captured	Yes	Not available
Reels	Captured	No	Captured
Comments on Reels	Captured	Yes	On request
Page reviews	Captured	Yes	Not available

X (formerly Twitter)

Social · 3 data types

API and webhooks

Data type	Owned pages	Reply	Competitor pages
Public posts	Captured	Yes	Captured
Mentions	Captured	Yes	Captured
Direct messages	Captured	Yes	Not available

Instagram

Social · 9 data types

API

Data type	Owned pages	Reply	Competitor pages
Public posts by hashtag	Captured	No	Captured
Stories	Captured	No	Not available
Posts: images, videos, Reels and carousels	Captured	No	Captured
Comments on posts	Captured	Yes	Not available
Tagged posts	Captured	No	Not available
Comments on tagged posts	On request	No	Not available
Mentions	Captured	Yes	Not available
Tagged stories	Captured as a direct message	Yes	Not available
Direct messages	Captured	Yes	Not available

Threads

Social · 2 data types

API and webhooks

Data type	Owned pages	Reply	Competitor pages
Posts	Captured	No	Not applicable
Comments on posts	Captured	Yes	Not applicable

YouTube

Social · 6 data types

API

Data type	Owned pages	Reply	Competitor pages
Public videos by keyword	Captured	Yes	Captured
Shorts by keyword	Captured	Yes	Captured
Comments on channel videos	Captured	Yes	Not available
Comments on Shorts	Captured	Yes	Not available
Tagged videos	Not offered by the platform	No	Not available
Community posts	Not offered by the platform	No	Not available

Social · 6 data types

API

Data type	Owned pages	Reply	Competitor pages
Page posts	Captured	No	Not available
Comments on page posts	Captured	Yes	Not available
Tagged posts	Captured	Yes	Not available
Comments on tagged posts	On request	No	Not available
Page direct messages			Not available
Keyword search	Not offered by the platform	No	Not available

TikTok

Social · 1 data type

API

Data type	Owned pages	Reply	Competitor pages
Videos	Captured	No	Captured

Social · 2 data types

API

Data type	Owned pages	Reply	Competitor pages
Boards and pins	Captured	Yes	Not applicable
Comments on pins	Captured	Yes	Not applicable

Messaging · 2 data types

API and webhooks

Data type	Owned pages	Reply	Competitor pages
Direct messages	Captured	Yes	Not applicable
Group messages	Captured	Yes	Not applicable

Line

Messaging · 1 data type

Webhooks

Data type	Owned pages	Reply	Competitor pages
Messages	Captured	Yes	Not applicable

Viber

Messaging · 1 data type

Webhooks

Data type	Owned pages	Reply	Competitor pages
Messages	Captured	Yes	Not applicable

Messaging · 1 data type

Webhooks

Data type	Owned pages	Reply	Competitor pages
Group chats	Captured	Yes	Captured

Email

Calls, chat and email · 2 data types

API

Data type	Owned pages	Reply	Competitor pages
Inbox emails as tickets	Captured	Yes	Not applicable
Folder-wise email management	Captured	Yes	Not applicable

Calls

Calls, chat and email · 1 data type

API

Data type	Owned pages	Reply	Competitor pages
Call centre and telephony integrations (CTI), such as Exotel, Knowlarity and Aircall	Captured	Yes	Not applicable

Chat

Calls, chat and email · 1 data type

API

Data type	Owned pages	Reply	Competitor pages
Chatbot and live chat integrations, such as Yellow.ai, Engati and Gupshup	Captured	Yes	Not applicable

Web forms

Calls, chat and email · 1 data type

API

Data type	Owned pages	Reply	Competitor pages
Forms built in Konnect Insights and embedded as website widgets	Captured	Yes	Not applicable

Google Business Profile

Reviews and app stores · 3 data types

API

Data type	Owned pages	Reply	Competitor pages
Location-wise reviews	Captured	Yes	Not applicable
Location-wise ratings	Captured	Yes	Not applicable
Questions and answers	Captured	Yes	Not applicable

Google Play Store

Reviews and app stores · 2 data types

API

Data type	Owned pages	Reply	Competitor pages
Review messages	Captured	Yes	Not applicable
Star ratings without a review	Not offered by the platform	No	Not applicable

Apple App Store

Reviews and app stores · 2 data types

API

Data type	Owned pages	Reply	Competitor pages
Review messages	Captured	Yes	Captured
Star ratings without a review	Not offered by the platform	No	Not available

Trustpilot

Reviews and app stores · 1 data type

API

Data type	Owned pages	Reply	Competitor pages
Reviews	Captured	Yes	Captured

AirSewa

Reviews and app stores · 1 data type

API

Data type	Owned pages	Reply	Competitor pages
Grievances on the aviation grievance portal	Captured	Yes	Not applicable

Web and news

Web and news · 6 data types

Search crawlers

Data type	Owned pages	Reply	Competitor pages
News sites	Captured	No	Captured
Blogs	Captured	No	Captured
Forums	Captured	No	Captured
Consumer complaint forums, such as Reclame AQUI, MouthShut and consumer court portals	Captured	No	Captured
Marketplace and review sites, such as Amazon, Flipkart, Tripadvisor, Tokopedia, Shopee and Zomato	Captured	No	Captured
Q&A, community and employer sites, such as Quora, Glassdoor, Indeed and AmbitionBox	Captured	No	Captured

Meta Ads

Ads · 6 data types

API

Data type	Owned pages	Reply	Competitor pages
Facebook ad posts, including dark posts	Captured	No	Not available
Comments on Facebook ad posts	Captured	Yes	Not available
Instagram promoted posts	Captured	No	Not available
Comments on Instagram promoted posts	Captured	Yes	Not available
Instagram ad posts	Captured	No	Not available
Comments on Instagram ad posts	Captured	Yes	Not available

Platform limits, explained.

Some data is not available to any third-party tool, because the platform itself does not offer it. We would rather be clear about these than leave you guessing.

Not offered by the platform

YouTube tagged videos and community posts, LinkedIn keyword search, and app store ratings left without a written review are not available through the platforms' official APIs.

Coming soon

LinkedIn page direct messages will be supported as soon as LinkedIn makes them available, and Facebook group messages are in development.

Private by design

Competitors' direct messages, inboxes and other private content are never captured. Competitor coverage includes public content only.

Connected to the rest of your stack.

Beyond the channels above, Konnect Insights connects to the tools your teams already use, through open APIs.

CRMs, calling, WhatsApp, chatbots and marketing automation

Connect the systems your front office already runs.

Google Drive, Dropbox, OneDrive and other data platforms

Bring files and data into the same customer record.

Zoom and Google Meet

Move from a conversation to a video call when it helps.

Slack, Microsoft Teams and Google Chat

Alert and collaborate where your teams already work.

One view of the customer

Pull and push data across systems for a single customer record.

Workflows with third-party apps

Build automations that span Konnect Insights and other tools.

Developer portal

Open APIs and documentation for custom integrations.

Frequently asked questions.

Which channels does Konnect Insights capture data from?

Konnect Insights captures data from 23 channels, including Facebook, Instagram, X, YouTube, LinkedIn, TikTok, Threads, Pinterest, WhatsApp, Line, Viber, Telegram, email, calls, chat, web forms, Google Business Profile, the Google Play Store, the Apple App Store, Trustpilot, Meta Ads, and news, blogs, forums and review sites across the web.

Can I reply to customers from Konnect Insights?

Yes. Replies can be sent from Konnect Insights for 44 of the 74 data types listed on this page, including Facebook and Instagram comments and messages, X posts and direct messages, YouTube comments, WhatsApp, email, app store reviews and Google Business Profile reviews.

Can Konnect Insights track competitor pages?

Yes. Public content from competitor pages can be captured on Facebook, X, Instagram, YouTube, TikTok, Telegram, the Apple App Store and Trustpilot, as well as across news, blogs, forums and review sites. Private content, such as a competitor's direct messages, is never available.

What does "On request" mean?

Some data types, such as comments on tagged posts, are captured when you ask for them to be switched on for your account. Your account team configures them.

Why are some data types marked "Not offered by the platform"?

Some platforms do not make certain data available to any third-party tool through their official APIs, such as YouTube tagged videos, YouTube community posts and LinkedIn keyword search. When a platform releases access, we add support.

How is the data collected?

Through each platform's official APIs and webhooks, and through search crawlers for news, blogs, forums and review sites on the open web.

Every channel your customers use, and exactly what we capture from each.

Platform limits, explained.

Not offered by the platform

Coming soon

Private by design

Connected to the rest of your stack.

CRMs, calling, WhatsApp, chatbots and marketing automation

Google Drive, Dropbox, OneDrive and other data platforms

Zoom and Google Meet

Slack, Microsoft Teams and Google Chat

One view of the customer

Workflows with third-party apps

Developer portal

Frequently asked questions.

Need to check a specific source?