Skip to content Crisis doesn't start when the internet explodes. It begins as a whisper — a sentiment spike, a rising keyword, a complaint cluster forming. KRC catches it first, before it becomes a headline.
The Only Platform That Covers the Full Arc
KRC doesn't just show you what's happening. It tells you what it means, what's coming, and what to do — before leadership asks.
KRC monitors weak signals across 20+ channels 24/7. Sentiment velocity, keyword acceleration, and influencer activity are synthesized into a live risk score — hours before a crisis surfaces publicly.
Query your brand's crisis data in plain language. "What's driving the spike in negative mentions today?" KRC returns structured, actionable intelligence — not raw data.
After the storm, KRC generates a data-backed communication strategy. Track perception recovery, measure the effectiveness of your response, and prove to leadership that trust is being rebuilt.
Sentiment score recovered from −68 to −12 over 30 days, a 56-point improvement. Your brand's recovery velocity (+1.87 pts/day) outperformed the industry benchmark (+1.2 pts/day). Competitor Brand B faced a similar incident in Q3 and took 52 days to reach neutral — you're on track to reach neutral in 38 days.
From early warning to post-crisis debrief, KRC answers the questions that matter — in real language, with structured intelligence your team can act on immediately.
"What is the current crisis risk level for our brand across channels right now?"
Overall brand risk is at HIGH across X/Twitter and YouTube. Instagram and Facebook remain at moderate. A product quality complaint thread originated on X at 9:42 AM and has been reshared by 3 micro-influencers (combined reach 840K). No mainstream media pickup yet.
"Which topics are driving the negative sentiment spike in the last 6 hours?"
"How is our brand handling this crisis compared to how competitors handled similar ones?"
Your average response time is 38 minutes vs. the industry benchmark of 2.4 hours. Competitor A took 9 hours to issue a public statement during their similar incident — you've already published two acknowledgements. Your response rate on inbound complaints is 94%.
"Which influencers are amplifying this crisis and what should our outreach strategy be?"
3 influencers are actively amplifying. 2 have previously engaged positively with your brand (loyalty score 7.4/10) — KRC recommends direct outreach via DM within the next 90 minutes. 1 is a first-time detractor; recommend monitor-only at this stage.
Konnect Insights unifies every inbound signal into one command centre — so your team responds faster, smarter, and with full context across every channel.
Social, news, reviews, forums, messaging apps — all in one stream. Crisis alerts in under 60 seconds, with source, sentiment, and reach.
Set thresholds for sentiment score, volume spikes, or keyword triggers. The right tickets go to the right team — automatically — without manual triage.
Konnect AI+ suggests contextually appropriate responses, flags tone risks, and keeps your team from going off-script under pressure.
Catch crises in any language, in any market. No blind spots — whether the conversation is in Arabic, Thai, Portuguese, or Hindi.
KRC doesn't switch off when the noise dies down. It tracks how your brand heals — and gives leadership the data-backed narrative they need to communicate confidence.
30, 60, and 90-day sentiment trend curves against your pre-crisis baseline. Watch trust rebuild in real time.
What happened, why it happened, how the response performed, and what changed. One report. Board-ready.
KRC shows how your recovery compares to how competitors handled similar crises — and whether you're ahead or behind industry pace.
Every crisis generates institutional knowledge. KRC converts post-crisis intelligence into structured playbooks your team can use the next time.
How enterprise brands across industries used Konnect Insights + KRC to navigate — and win — their most critical moments.
A product batch complaint thread emerged on X at 9:42 AM. KRC flagged the risk signal at 10:15 AM — 18 hours before it was trending. Brand issued a proactive statement, recalled the batch, and responded directly to 94% of affected customers by noon. Zero mainstream media coverage.
Crisis contained in 6 hours. Sentiment returned to baseline within 11 days. Zero press coverage.
A viral video triggered 4,000+ inbound complaints across social and messaging channels within 90 minutes. Konnect's omni-channel ticketing auto-routed by severity. Crisis dashboard gave leadership real-time visibility. KRC tracked sentiment recovery daily and generated the leadership debrief within 48 hours.
94% of complaints responded to within SLA. Recovery reached baseline in 28 days vs. 52-day industry avg.
A competitor's data breach triggered fear-driven churn conversations across the entire sector. KRC identified the contagion pattern and flagged that 28% of the negative mentions were about the sector — not the brand. The bank proactively published a security transparency statement.
Brand trust score increased +12pts during a sector crisis. Captured competitor's churning customers.
| Capability | What it does for you | Phase | Outcome |
|---|---|---|---|
| KRC Weak Signal Detection | Identifies rising negative sentiment patterns before they trend — hours of advance warning | Pre-Crisis | Pre-empt the crisis |
| Predictive Risk Scoring | Live risk score by topic, region, and channel — updated continuously by KRC | Pre-Crisis | Prioritise before it peaks |
| Real-Time Omni-Channel Monitoring | 20+ channels in one stream — social, news, reviews, messaging. Alerts in under 60 seconds | Active Crisis | Zero blind spots |
| Sentiment Velocity Tracking | Tracks speed of sentiment change — tells you if the crisis is accelerating or plateauing | Active Crisis | Know when to escalate |
| Auto-Escalation Workflows | Route crisis tickets to the right team based on severity, channel, or keyword — automatically | Active Crisis | No manual triage needed |
| Konnect AI+ Response Assist | Suggests contextually appropriate responses, flags tone risks, maintains brand voice under pressure | Active Crisis | Respond faster, stay on-brand |
| Influencer Crisis Mapping | Identifies who's amplifying, their loyalty history, and outreach priority — from KRC | All Phases | Turn detractors or activate advocates |
| Crisis-Specific Dashboards | Customisable command centre with spike charts, sentiment velocity, and channel breakdown | Active Crisis | Leadership visibility in real time |
| Brand Health Recovery Tracking | 30/60/90-day sentiment curves against your pre-crisis baseline — updated daily | Post-Crisis | Prove recovery to the board |
| Executive KRC Debrief Report | What happened, why, how the response performed, what changed — board-ready in 48 hours | Post-Crisis | Turn crisis into institutional learning |
| Competitor Recovery Benchmarking | Compare your recovery velocity against competitors who faced similar crises | Post-Crisis | Know if you're winning or lagging |
| Multilingual Coverage | Detect and analyse crisis conversations in all languages across all geographies | All Phases | Global brands, no blind spots |
See how Konnect Insights and KRC give you the intelligence to pre-empt, navigate, and recover from any crisis — faster than your competitors.
Track every conversation across the web. Gain actionable insights before they become issues.
From raw signals to C-suite decisions. The intelligence layer every brand needs.
Leverage social data to uncover actionable insights with AI-powered smart suggestions.
Real-time customisable dashboards built for smarter decisions and faster reporting.