Konnect Insights for manufacturing and industrial brands

Reputation built over decades. Protected every day.

Your dealers, contractors, end customers and industrial buyers all talk about your brand in public, and each needs a different response. Konnect Insights hears each audience separately, routes every complaint to the right team, and flags a quality issue before a journalist does.

Book a demo Read client stories

Trusted by India's largest manufacturing and industrial brands, including

Tata Steel UltraTech Asian Paints Thermax JSW Polycab
Channel signal monitorLive, 27+ channels
Dealersand distributors

"Third delivery delay this month at the Nagpur depot. My site customers are starting to switch."

Facebook dealer groupSupply delayTo channel sales, Central
Contractorsand specifiers

"Coverage on the new exterior emulsion is well below the spec sheet on two of my sites."

YouTube commentProduct qualityTo product team
End customershomes and fleets

"Installer left without sealing the window frame. Ten days and no callback."

XReply due in 40 minTo field service, Delhi
Industrial buyersB2B and procurement

"Shortlisting boiler vendors for a 40 TPH biomass plant. Has anyone run one for three years?"

LinkedInBuying signalTo enterprise sales
Quality cluster detected38 posts on paint coverage, West region, in 6 days. Product and communications teams alerted.
11
Manufacturing and industrial brands live on Konnect Insights
3
Building materials brands, from cement to paints to windows
4
Heavy industry and engineering brands, including steel and trucks
4
Energy and industrial inputs brands, from utilities to tractors

CLIENT STORIES

From Dubai's most iconic hotels to India's busiest theme parks.

Open any story to see the challenge, how Konnect Insights is deployed, the outcomes, and the modules each brand runs.

KRC (Konnect Research Cloud) · Manufacturing and Industrial Edition

Ask a question. Get a board-ready answer.

KRC turns dealer, contractor, customer and industrial buyer signals into executive intelligence — channel health, product quality alerts, competitive benchmarks and VoC. Instantly, in plain language, for the MD, CMO and board.

Leadership questions

Live data 09:13:42
You

KRC Assistant

KRC intelligence

Select a role tab · Click any question · Open full answer or dashboard for the complete intelligence brief

SOCIAL CARE FOR DEALERS, CUSTOMERS AND FLEETS

Every complaint tracked, from the dealer counter to the job site.

Dealer posts, customer complaints and fleet owner escalations become tickets with an owner, a deadline and a draft reply, routed by product line, region and audience.

Routed by product line and audience

A contractor's quality complaint goes to the product team, a dealer's supply issue to channel sales, a homeowner's installation problem to field service.

Regional and dealer-level visibility

See which region, depot or service centre is generating complaints, and how that compares to the rest of the network.

Connected to your CRM and contact centre

Salesforce for Tata Steel, white-label integration for Thermax, Conneqt Corp for large-scale care. Tickets land in the systems you already run.

Quality and safety alerts

Batch issues, safety mentions and viral dealer complaints reach the product and communications teams while volume is still small.

Explore ticketing →
Konnect Insights dealer care queue showing Google Reviews, TripAdvisor, Booking.com, Instagram, WhatsApp and email tickets across all manufacturing dealer and customer touchpoints
B2B and B2C on one platform

Four audiences, four signals, kept cleanly apart.

Topic clusters are configured by product line and audience type, so each team gets the conversation that matters to them without noise from the others.

Dealers and distributors
Facebook groups, X, Google Reviews

Supply delays, credit terms, scheme communication and support response. The early warning for channel churn.

Tata Steel tracks dealer and distributor experience as its own stream.
Contractors and specifiers
X, Instagram, Google Reviews

Product performance on site, coverage and strength against spec, and the recommendations that decide what gets specified.

UltraTech separates contractor conversations from retail.
End customers
X, Instagram, Google Reviews

Installation, after-sales service, warranty and outages. High-value purchases, so every complaint carries weight.

Fenesta runs full SLA and severity for customers.
Industrial buyers
LinkedIn, industry platforms, trade media

Project references, sustainability credentials and vendor comparisons, long before an RFQ is issued.

Thermax tracks engineering and procurement communities.
Polycab

Electricians and contractors on one side, consumers buying fans and lights on the other, with complaints routed to the right product team.

Asian Paints

Homeowners choosing colours and contractors applying them, each with their own topic clusters and care workflows.

JSW

Steel, cement, paints and energy as separate business unit streams, rolled up into one group brand view.

30+ channels and counting
If your customers are talking about your models,
Konnect Insights is already listening.

Every model launch, every test drive review, every service complaint leaves a trail. From social media and forums to app store ratings, surveys, and support conversations, bring every customer signal into one intelligence layer.

⚡
🔒 konnectinsights.com / channels
Social Media & Messaging
X / Twitter
X / Twitter
Facebook
Facebook
Instagram
Instagram
LinkedIn
LinkedIn
YouTube
YouTube
WhatsApp
WhatsApp
Telegram
Telegram
Threads
Threads
TikTok
TikTok
Line
Line
Reviews, Web & Feedback
Email
Email
Google Business
Google Business
App Store
App Store
Play Store
Play Store
Blogs
Blogs
Web
Web
Feedback
Feedback
Surveys
Surveys
Discord
Discord
Amazon
Amazon
Communities, Forums & More
Reddit
Reddit
Quora
Quora
Trustpilot
Trustpilot
Forums
Forums
Consumer Forums
Consumer Forums
Reviews
Reviews
News
News
E-commerce Review
E-commerce Review
Viber
Viber
Discourse
Discourse
The Platform
Everything a manufacturing brand needs, in one place.

From a dealer's post in a regional group to the MD's quarterly brand review.

Social listening

Every brand mention, product review, dealer complaint and competitor comparison across 30+ channels, including forums, LinkedIn and trade media.

Social care

Every customer or dealer complaint becomes a ticket with SLA, severity and routing to the right product or field service team.

Dealer and channel intelligence

Separate streams for end consumers, dealers, contractors and institutional buyers, configured by product line.

Crisis detection and alerts

Product quality issues, safety mentions and viral distributor complaints reach product and communications before the press does.

Competitor intelligence

Rival brands tracked on product comparisons, dealer sentiment, pricing conversations and share of voice by category.

Campaign and launch intelligence

Measure launches by earned sentiment in the trade audience, not just reach, before, during and after the window.

Publishing and scheduling

Plan, approve and post across brand and product handles, with multi-brand, multi-product-line approvals built in.

KRC brand and channel intelligence

Product sentiment, dealer VoC and competitive benchmarks, answering CMO and MD questions instantly.

KONNECT AI+
AI that knows a dealer from a contractor.

Monsoon outages, launch weeks and batch issues all bring sudden volume. Konnect AI+ sorts it by audience and urgency, drafts the reply, and answers routine questions on its own.

Agent Empower

Drafts a reply to every complaint before your agent starts typing, matched to the audience, the product line and your brand's voice.

"Paid for premium windows and the frame is already leaking after the first rain. Nobody from your team has visited."
Installation defect, premium customer, high severity. Route to field service, Delhi.
"That should never happen with a new installation, and I am sorry. A service engineer will call you today to book a visit within 48 hours."

AI Essentials

Classifies and routes every mention by audience, product line and severity, so an outage or a launch week does not bury the one post that matters.

6,200 mentions in 3 hours, monsoon outage
  • Restoration teams, by zone3,940
  • Billing and meter queries1,180
  • Communications team1,070
  • Safety, live wire reports11

KonnectChat AI

Answers routine questions from electricians, dealers and customers on WhatsApp and web chat, and hands over with full context when needed.

"Where can I buy the 2.5 sq mm fire-safe cable in Nashik, and how do I register the warranty?"
"There are four authorised dealers within 5 km of you. I have sent their addresses. Once you buy, reply with the invoice photo and I will register your warranty."
Resolved without an agent

How we grow with you

We meet you where you are and take you to best in class.

Most brands begin with social care. Our fastest-growing customers reach stages six to eight within 12 months.

  1. Social care

    Every complaint becomes a ticket.

  2. Workflows and SLAs

    Owners, deadlines and escalation.

  3. Social listening

    Brand, product and competitor signals.

  4. Omni-channel hub

    Social, email and WhatsApp in one queue.

  5. Quality assessment

    Every reply scored and coached.

  6. Konnect AI+

    Routing and classification at scale.

  7. Agent Empower

    AI-drafted replies for every agent.

  8. KRC intelligence

    Board-ready answers for leadership.

Stages 1 to 2

Foundation

Complaints are captured and owned. This is where most manufacturing brands begin.

Stages 3 to 5

Scale

Dealer, contractor and customer signals are separated, unified in one hub and quality-checked.

Stages 6 to 8

Best in class

AI handles the volume and KRC turns channel signals into brand health scores for the CMO and board.

THE CX HUB
Many product lines. One view of the whole channel.

Most industrial brands run a listening tool, an agency report, a service helpdesk and a CRM that never see the same data.

Today

A tool per team, and dealer feedback that never reaches product.

  • Listening tool or agency reportMonthly, not live
  • Dealer feedbackAnecdotal, via sales
  • Service helpdeskEmail and phone only
  • CRMSiloed from social
  • Quality signalsFound after escalation

With Konnect Insights

Keep the systems you rely on and connect them to every channel signal.

  • Every audience and product lineOne platform
  • Dealer and contractor streamsSeparated
  • Social, email and WhatsAppOne queue
  • Salesforce and contact centreConnected
  • KRC for leadershipSame data
GO DEEPER
Explore the modules behind these stories.

Social Listening

Every dealer, contractor and customer mention across 27+ channels, with quality alerts built in.

Omni-channel Ticketing

Complaints from every channel as SLA-tracked tickets, routed by product line and region.

KRC Intelligence

Brand health, channel VoC and competitor benchmarks for leadership, in plain language.

Konnect AI+

Agent Empower, AI Essentials and KonnectChat AI, tuned for B2B and B2C audiences.

KonnectChat AI

Dealer locators, warranty registration and product questions answered on WhatsApp.

Quality Assessment

Score every reply for accuracy, empathy and brand voice, team by team.

Build the brand trust that wins specification and purchase decisions.

Listen to every channel signal, respond to every stakeholder, and give leadership a live view of how the market sees you.

Book a demo

See dealer intelligence, channel social care and KRC for manufacturing in 30 minutes.

Get a channel sentiment audit

We benchmark your brand against 3 competitors across your dealer network, complimentary.

Ask KRC a question

Ask one question about your brand or a competitor and get a board-ready report.

Tata Steel, UltraTech Cement, Asian Paints, Thermax Global, Fenesta, VECV, JSW, CESC, EAPL World, Polycab India and New Holland