Digital Marketing Strategist – Job Description
Konnect Insights, powered by Prudence Analytics and Software Solutions Pvt. Ltd. is a leading SaaS provider of analytics data platform to result-oriented brands and businesses who seek smarter, faster, and more informed answers to their most essential questions.
Built on Big-Data technologies Konnect Insights is the most preferred analytics software by many top brands across various sectors like Automobiles, Telecom, BFSI, Entertainment, IT. Some of the Indian brands using Konnect Insights are Zee, Deloitte, Mahindra, HCL, Volkswagen, McDonalds and many others.
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- The role of a Digital Marketing Strategist is to increase the brand awareness of Konnect Insights and position it as the leading product for social listening and analytics platform
- Build, plan and implement the overall digital marketing strategy
- Liaise with internal cross- functional teams to devise effective social media strategies and campaigns
- Manage all digital marketing channels
- Plan and execute integrated digital marketing campaigns for the platform
- Measure ROIs and KPIs
- Prepare and manage digital marketing budget
- Oversee all the company’s social media accounts
- Content Strategy and manage and train the content team
- Strategy for case studies
- Liaise with the creative agency for effective social media posts
- Stay updated on the latest trends, developments and disruptions in digital marketing and social media
- Effective use of CRM to manage inbound & outbound leads and coordination with the sales team for ROI
- Thorough understanding of B2B marketing
- Excellent communication skills. Natural ability to speak, write and communicate clearly, and make effective presentations.
- A penchant for technology and be updated on the latest trends and news in marketing technology.
This position requires a bachelor’s degree and 4+ years digital marketing experience
- Good Listener
- Integrity / Positive Attitude
- Market Research
- Passionate and a keen learner
- Meeting Goals
Vidyavihar (Ghatkopar), Mumbai