Skip to content Brand guidelines · Version 3.0
Everything that makes Konnect Insights recognisable: our story, our logo, our colours, how we brand AI, and how we speak. Use these guidelines to express the brand consistently, wherever it appears.
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Konnect Insights is an AI-powered CX Intelligence platform. We bring every customer conversation together, turn it into intelligence for the people serving customers and the leaders shaping the business, and connect that intelligence across the front office.
To make omni-channel and AI simpler and more delightful, to help brands make their customers happier.
We remove complexity. Enterprise depth, without enterprise software complexity.
Every interaction, for agents, analysts and executives, should feel intuitive. Design matters.
The north star is the end customer: not just resolved tickets, but lasting satisfaction.
Every channel in one place: listening, care and ticketing.
Konnect AI+ and KRC turn conversations into answers.
The Front Office OS orchestrates every application.
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One master brand. An intelligence layer that runs through it. Products that extend it. Each has a clear role and a clear visual identity.
#7C3AED#D97A2B#1B2A47Product colours belong to each product's own identity. Inside Konnect Insights surfaces, products appear in Konnect Blue unless shown as a product card.
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A segmented ring monogram with a single-line wordmark. The ring stands for every conversation, connected. Never distort, recolour or separate its parts.
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Konnect Blue leads. Navy gives depth. Light surfaces give room to breathe. Amber is a signal, used once. Click any swatch to copy its value.
Roughly: mostly white and light surfaces, navy for impact, Konnect Blue for action, the AI gradient as a small accent, and amber as a single highlight.
#1F9D6BDemonstrable today, success, positive#A86A00On request, needs attention#C0534ENegative sentiment, errors#8A93A6Struck-through, inactive, metadataStatus colours carry meaning, never decoration. Text on Konnect Blue or Navy is always white; text on Amber is always Ink. Aim for a contrast ratio of at least 4.5:1.
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Our AI isn't a separate product with a separate look. It's the intelligence layer that runs through Konnect Insights. So we brand it the same way: the product stays in Konnect Blue, and one signature marks where the intelligence is.
The AI signature runs from Indigo to Blush. It appears only on things that are the intelligence layer: Konnect AI+, KRC, the Front Office OS layer, and the AI stages of the customer journey. Everything else, including the applications our AI works across, stays in the core palette.
A gradient outline with gradient text, wherever KRC is named in the interface.
A thin gradient border and soft glow on cards that show the intelligence layer at work.
At most one gradient word per headline, and only when the word is the AI.
In the 9-stage journey, platform stages are Konnect Blue and AI stages carry the gradient.
Lines from the intelligence layer to the applications below it flow in the gradient. The applications stay plain.
The Konnect AI+ label carries the gradient, wherever it appears in menus.
"Demonstrable today" is always green. "What becomes possible" is a blue outline, never the gradient, so AI is never associated with "not yet real". Illustrative data is always labelled.
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Poppins, everywhere. Geometric, warm and highly legible across interfaces, decks and print. Use no more than two weights in a single composition.
Your customers are telling you how to win.
Every customer conversation, understood.
A ticket is not the whole customer.
From the agent's queue to the boardroom
Konnect Insights listens across every customer channel and turns millions of conversations into intelligence for the people serving customers and the leaders shaping the business.
The shift
Headlines use sentence case and tight tracking (around −0.03em). Body copy sits at 15–18px with a line height of 1.65–1.75. Never use all caps for more than an eyebrow.
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We sound like a trusted advisor to CX and business leaders: clear, warm and confident, never loud. We show rather than claim.
We state what the product does and show it. Every number has a source, or it doesn't appear.
We write for the people serving customers and the leaders shaping the business, not for personas.
We lead with what a customer, a team or a leader can now understand, not with feature lists.
Leadership questions lean toward growth: launches, competition, upsell, workforce and pre-empting crises.
We separate what is live from what becomes possible, and say so on the page.
Copy works in every market. Examples avoid specific cities, countries and festivals.
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Names are part of the brand. Write them the same way every time.
The company and the platform. Write it in full; never "KI" in customer-facing copy, except in product names like KI Academy.
Always with the plus, no space: "Konnect AI+". The AI that runs through the platform.
The first two layers of Konnect AI+. Title case, as written.
Konnect Research Cloud. Spell it out on first mention on a page, then use "KRC".
Capital F, O and OS. "The Front Office OS" in running text. Never "FOOS" or "Front-Office OS".
The category we lead. Capital C, X and I.
One word, capital K and the product initials.
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Trust is the brand. These rules keep every page, deck and post credible, and defensible.
Figures on the website need a source. Illustrative numbers in demos carry an "Example" or "Illustrative" label.
Demos, KRC answers and dashboards use "Brand A", "Operator A" or a category. Named clients appear only in approved customer stories.
Comparison pages describe competitors only from public, dated sources, with no red crosses and a trademark notice. Credit what they do well.
"Demonstrable today" for what works now, "What becomes possible" for the roadmap. Never blur the two.
We integrate with contact centre platforms; we don't offer one. Calls are described as "via your telephony integration".
Use neutral examples. Market-specific copy belongs in campaigns, not on core pages.
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One product look across the site: white and Cloud for content, Navy for moments that matter, Konnect Blue for action, and the AI signature only where intelligence is.
Most sections. White and Cloud surfaces, Ink headlines, generous spacing.
Heroes and key demonstrations. Soft blue glows, never hard edges between dark sections.
The AI signature, on the elements that are intelligence, inside either surface.
Imagery: real product, recreated and anonymised; real people in real work settings; clean data visualisation. Avoid stock clichés, cartoon illustration and busy compositions.
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Line icons on a 24px grid, 1.8–2px stroke, rounded caps and joins. Konnect Blue on a Frost tile on light surfaces; white on Navy on dark.
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For logo files, product imagery or a review before you publish, contact our marketing team.
Brand guidelines v3.0 · Last updated October 2026 · © 2026 Prudence Analytics and Software Solutions Pvt. Ltd.