Chief Strategy Officer – Konnect Insights
Krishanth Thangarajah leads strategic growth and partnerships at Konnect Insights, working closely with global partners and enterprise brands to expand the adoption of unified customer experience technologies. With extensive experience in digital strategy, SaaS partnerships, and enterprise transformation, he focuses on helping organizations align customer experience initiatives with measurable business outcomes. Krishanth held leadership roles across technology and SaaS companies including Freshworks, where he worked on strategic partnerships and global ecosystem development. His career has been centered around building scalable partner programs, strengthening go-to-market strategies, and driving growth across international markets.
According to a report by Pew Research Center, 68% of U.S. adults are Facebook users, with many visiting the site several times…
Read article →
Do you know the difference between social intelligence and social listening? Are they the same thing? People often confuse these two data…
Read article →
Introduction: Why Predictive Analytics is Reshaping CX Customer experience is no longer about reacting to what has already happened. Today, leading brands…
Read article →
How do you manage the complexity of customer insights to drive your business forward? In the vast expanse of digital communication, companies…
Read article →
The advent of the internet and interactive digital mediums have changed the way audiences perceive things. Their different mindsets, emotions, and pain-points…
Read article →
Introduction: The Personal Touch Is Now a Necessity Personalization is no longer optional but a norm. Today’s customers interact with brands across…
Read article →
In today’s competitive business landscape, brands must understand their target audience on a deep level. This is where audience personas come into…
Read article →
Social media has become a pillar of our economy and a crucial business information source. Companies are starting to see the benefits…
Read article →
As a brand, we love reading customer feedback and reviews. What helps make sense of customer feedback is using social listening tools…
Read article →
Introduction: Why Voice of Customer Is More Crucial Than Ever Customer expectations in 2025 are influenced by the greatest experience your customer…
Read article →
Introduction: Why AI Is Now Essential in Customer Service Customer service has become a key battleground for brands that aim to differentiate…
Read article →
1. The Need for Smarter Segmentation Let’s face it—spray-and-pray marketing just doesn’t cut it anymore. Today’s customers expect tailored experiences. They don’t…
Read article →
Not too long ago, engaging with a brand meant waiting on hold during business hours or sending an email into the void,…
Read article →
With new brands sprouting on a daily basis, making all markets saturated, having a superior product no longer ensures brand success. Customers…
Read article →
Social media has become an integral part of any marketing strategy. However, studies indicate that simply posting content and tracking vanity metrics…
Read article →
Navigating the complexities of the digital era, businesses face the critical challenge of managing reputational risk to safeguard their most valuable asset:…
Read article →
Introduction Understanding consumer behavior has become more crucial than ever. As companies strive to stay ahead of the competition, they need insights…
Read article →
Introduction Social media is like a busy marketplace, where each brand is calling for attention with colorful banners and aromas. But what…
Read article →