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Social media publishing
Plan, create, approve and schedule posts, reels and stories to seven networks from one calendar. Konnect AI+ helps write them. And when customers reply, every comment and DM lands in the same platform as your customer care.
The basics
Social media publishing is the process of planning, creating, approving and scheduling content to your social profiles from one place. It replaces logging in to each network, keeps one shared calendar, and makes sure the right people approve content before it goes live.
Most tools stop when the post goes live. Konnect Insights keeps going.
The workflow
Four steps, one platform. Your social, brand, legal and regional teams work on the same calendar, with the same assets, under the same rules.
Plan weeks ahead, see what is in draft, in approval and scheduled, and move posts around as plans change.
Draft once, adapt for each network, and see exactly how the post will look before it goes out.
Meet the new range. Lighter, faster and in four new colours. Available in stores and online from Friday.
Set the approval path once, per brand or campaign. Reviewers approve, reject or send posts back with comments, and every step is recorded.
Draft submitted for Festive offer, Instagram carousel
Returned with comments
Please add the offer end date and the terms link.
Approved after edits
Mon 6 pm on Instagram and Facebook
Send posts, reels, stories, carousels and videos to seven networks, then reschedule or repost what performed best.
Why Konnect Insights
A post creates questions, compliments and complaints. In Konnect Insights, publishing, customer care, listening and analytics run on one platform, so every reply is answered, routed and measured.
A standalone scheduling tool
Konnect Insights
The first three steps are publishing. The last three are where a platform built for customer experience makes the difference.
Konnect AI+
Konnect AI+ drafts captions and hashtags, and uses your own performance data to suggest when to post and what to post again. Your team stays in control of every word.
Konnect AI+ drafts captions and post copy from a short brief, ready for your team to edit.
Relevant hashtags that help the right audience find your posts.
Recommended publishing times from when your audience is actually active.
Spot your top performers and reschedule or repost them in a click.
Last month's how-to reel earned 3x your average engagement. Repost it on Sunday at 7:30 pm, when your audience is most active, with a refreshed caption.
ExampleControl at enterprise scale
Whether you run one brand or many, across one market or several, every post follows the approval path you set, and every step is on record.
Decide who can draft, approve and publish, by brand, region or team.
Single or multi-level approvals, with reviewers set per brand or campaign.
Every draft, comment, approval and publish recorded with status and timestamps.
Approved images, videos and brand materials in one place, so teams use the right ones.
See what changed, who changed it and when.
Discuss a post on the post itself, not across email and chat.
After you publish
Publishing feeds straight into analytics and intelligence, so every post makes the next one better.
Engagement, reach, views and clicks by post, format and campaign, benchmarked against competitors.
Leaders ask questions in plain language and get answers from every customer conversation, not just post metrics.
Networks and formats
Publish to the networks your customers use, in the formats they engage with, and preview each post before it goes live.
Plan the right format for each network from the same calendar.
Choosing a publishing tool
Every publishing tool schedules posts. Ask what happens before and after.
| Capability | Standalone scheduling tool | Konnect Insights |
|---|---|---|
| Calendar and scheduling | Yes | Yes, with bulk upload, campaigns and auto-publishing |
| Approvals | Often basic or single-step | Multi-level, per brand or campaign, with an audit trail |
| AI writing | Varies | Konnect AI+ captions, hashtags and posting-time suggestions |
| Comments and DMs | Separate inbox, or none | One inbox with email, WhatsApp, chat and calls |
| Complaints from posts | Handled elsewhere | Turned into tickets with SLAs, in the same platform |
| Listening | Usually a separate product | Built in, so you see the wider conversation before you post |
| Leadership intelligence | Not available | KRC answers business questions from every customer conversation |
Comparing specific vendors? Konnect Insights vs Sprout Social
Questions
Social media publishing is the process of planning, creating, approving and scheduling content to your social profiles from one place. A publishing tool replaces logging in to each network separately, keeps a shared calendar, and makes sure the right people approve content before it goes live.
Facebook, Instagram, X, LinkedIn, YouTube, TikTok and Google Business Profile, from one calendar and one composer.
Yes. You can schedule posts, reels, stories, carousels and videos in advance, set exact dates and times, and preview how each post will look on each network before it goes out.
Yes. Bulk upload lets you schedule many posts at once for a campaign, a launch or an event, then adjust them on the calendar.
Yes. Drafts can go through single or multi-level approval, with reviewers set per brand or campaign. Reviewers can approve, reject or return a post with comments, and every step is recorded with status and timestamps.
Yes. Konnect AI+ drafts captions and post copy, and suggests hashtags to improve discoverability. Your team edits and approves before anything is published.
Yes. Role-based permissions, internal comments, version history, tags and a shared asset library let social, brand and regional teams plan together without losing control.
They arrive in Konnect Insights with everything else. Your team can reply, route questions to the right people, and turn complaints into tickets with SLAs, because publishing and customer care run on the same platform.
Social analytics shows which posts, formats and times perform best, and Konnect AI+ turns that into suggestions. Leaders can also ask KRC questions about what customers are responding to.
See your calendar, approvals and replies working together, on your own profiles.
