After scouting for a number of options, the team finally zeroed in on Konnect. The tool crawls millions of blogs, forums, complaint sites, mainstream news and social media. This helps Zapak to listen to brand conversations for their clients based on the search parameters they add in the tool. Konnect gave us a lot more data and we have scaled our ability to monitor conversations from 10,000 conversations a month to over 50,000 conversations a month for brands that we track