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Social Listening & Brand Intelligence

Your brand is being
talked about right now.
Are you listening?

Track every mention. Understand every sentiment. Spot the crisis before it trends. Konnect Insights gives enterprise brands a real-time intelligence layer across 50+ sources — and the ability to act, all in one platform.

50+Data sources
190+Languages
500+Enterprise brands
Real-timeCrisis alerts
Konnect Insights — Social Listening
LIVE
Live Mention Feed ↑ 2,341 mentions today
𝕏
"Just tried calling customer support — waited 40 mins and still no answer. Disappointing."
@rahul_k NEGATIVE 2m ago
IG
"Absolutely love the new loyalty program! Finally a brand that gets it right 🙌"
@priya.lifestyle POSITIVE 5m ago
R
"Product quality has gone down in the last 3 months. Multiple issues with latest batch."
Amazon Review NEGATIVE 11m ago
68%
Positive
▲ 4.2%
2.3k
Mentions
▲ 12%
42%
Share of Voice
▼ 1.8%
Overall Sentiment — Last 7 Days
Positive 64%
Neutral 22%
Negative 14%

Three blind spots that
cost brands every day

While your team is in meetings, the internet doesn't pause. A single viral complaint, a competitive move, or a shifting sentiment trend can compound — undetected.

The crisis you didn't see coming

A negative post picks up 500 shares in 3 hours. By the time PR hears about it, it's already a headline. Real-time anomaly detection would have flagged it at share #4.

The competitor move you missed

Your competitor launched a campaign last Tuesday. Their share of voice jumped 18 points. You found out on Friday — from a sales prospect.

The campaign that flopped silently

You spent ₹40L on a product launch campaign. Engagement looked fine on Instagram. But classification data would have shown 62% of mentions were complaints.

Built for every signal
your brand produces

Every dashboard is AI-enhanced — not just charts, but analysis, trends, and recommended actions surfaced automatically.

Share of Voice

Know exactly where you stand. Track your brand's conversation volume against every competitor — by platform, by time period, by region.

Buzz trend — volume over time across all topics
Current vs prior period comparison
Relative SOV across tracked competitors
See SOV Dashboard
Share of Voice — Last 30 Days
Brand + 3 competitors All platforms
Share of Voice
44% Your Brand
Your Brand 44%
Competitor A 18%
Competitor B 13%
Others 25%
Buzz Trend — 7 days
M
T
W
T
F
S
S
▲ Thursday spike — 2,341 mentions in 4 hrs

Sentiment Analysis

Positive, negative, neutral — sliced by platform, time, and topic. Understand not just what people say about your brand, but how they feel, and where that's changing.

Overall sentiment split with period-over-period trend
Sentiment trend line — spot when a shift begins
Word cloud per sentiment bucket
See Sentiment Dashboard
Sentiment Analysis — Last 30 Days
All sources
Sentiment Breakdown
Positive
64%
Neutral
22%
Negative
14%
Sentiment Trend — 7 Days
M
T
W
T
F
S
S
⚠ Thursday dip — negative spike detected

Classification Analysis

Every mention classified by topic — Product Quality, Delivery, Support, Pricing, and more. Know which issue category is dominating conversation.

AI-classified categories with volume overlay
Classification trends — current vs prior period
See Classification Dashboard
Classification Analysis — Last 30 Days
AI-classified
Conversation by Category
Product Quality
1,842
Customer Support
1,290
Delivery / Logistics
980
Positive Feedback
840
Pricing Concerns
560
⚠ Product Quality mentions up 34% vs last period — AI alert triggered

Media Type Analysis

Where is your brand being discussed? Twitter, news sites, blogs, forums, reviews, Instagram? Know which channels carry the most volume — and the most risk.

Volume breakdown across all source types
Peak activity windows per source
See Media Type Dashboard
Media Type Analysis — Last 30 Days
50+ sources
𝕏
Twitter / X
8,240 mentions
38%
📸
Instagram
4,120 mentions
19%
📰
News Sites
3,240 mentions
15%
Reviews
2,860 mentions
13%
📘
Facebook
2,100 mentions
10%
💬
Forums/Blogs
1,080 mentions
5%
💡 News Sites showing 78% negative sentiment — monitor for PR escalation

X (Twitter) Report

Track volume, reach, top hashtags, influencer mentions, and retweet velocity. See exactly when a conversation is building momentum — before it explodes.

Tweet volume, reach, and retweet rate
Top influencers and amplifiers
See X Report
X (Twitter) Report — Last 7 Days
Live
12.4K
Total Tweets
8.2M
Total Reach
4,820
Retweets
142
Influencer Mentions
Trending Hashtags
#ProductIssue #CustomerService #NewLaunch #YourBrandName #Complaint

Instagram Report

Reels, stories, tags, and influencer posts — all tracked. Understand your Instagram conversation volume, engagement rates, and visual sentiment patterns.

Mentions, tags, and branded hashtag tracking
Top influencers and UGC driving volume
See Instagram Report
Instagram Report — Last 30 Days
Tags + Mentions
5.4K
Mentions
4.2%
Eng. Rate
280
Influencers
Top UGC Posts

Not just charts. AI that thinks for you.

Every dashboard in Social Listening has a native AI analysis layer — built directly into the chart, not bolted on. Konnect AI+ reads the underlying data and delivers insight in plain English.

Konnect AI+ is native — not a third-party integration

Per-chart AI analysis

Each chart delivers a 120-word insight — key finding, trend, risk, and recommended action — automatically.

Anomaly detection & crisis alerts

AI flags sudden sentiment spikes, unusual volume surges, and emerging negative clusters in real time.

Period-over-period intelligence

AI doesn't just show you the number changed. It explains why it changed and which platform drove the shift.

Multilingual NLP — 190+ languages

Sentiment and classification across Hindi, Arabic, Bahasa, Tamil, and 186 other languages.

Konnect AI+
Social Listening Intelligence
Active
What's driving the negative sentiment spike on Thursday?
The Thursday spike (+340% volume in 4 hours) was driven by two classification clusters: "Product Quality" (48%) and "Customer Support Wait Time" (31%).

Recommended action: Respond publicly on X within 2 hours. Escalate to QA team for batch review.
Crisis risk: HIGH — escalate now
How does our SOV compare to last month?
Your Share of Voice is 44% this month, up from 39% last month (+5 pts). Your gain is concentrated on Instagram and News Sites — driven by the new product launch coverage.
Opportunity: amplify news coverage

Every other tool stops at insights.
We don't.

Other tools give you insights. But they don't let you act — respond, ticket, engage, publish — in the same platform. Konnect does.

01

Listen

Real-time monitoring across 50+ sources. Social, news, reviews, forums — every mention, every language, every platform.

Share of Voice Sentiment Classification
02

Evaluate

AI surfaces the signal from the noise — classifies topics, detects anomalies, explains trends, flags crises before they escalate.

AI Analysis Crisis Alerts Trend Reports
03

Act

Respond directly, create a support ticket, assign to an agent, or publish a response — without leaving Konnect.

Direct Response Auto-Ticketing Team Assignment

Siloed platforms can't do this. Konnect can.

When your listening tool and CX platform are separate, insight-to-action takes hours. With Konnect, the moment you spot the issue — you can act on it. Same platform. Same screen. Same team.

The same platform.
Different wins for every role.

Brand Manager

Brand & Reputation
Know your SOV against every competitor daily
Track brand perception shifts before they surface publicly
Build monthly reputation reports in minutes

PR & Comms Lead

Crisis & Reputation
Get alerted to crisis spikes before journalists call
Real-time sentiment across news and social in one view
Identify key amplifiers and neutralise early

Marketing Head

Campaign Intelligence
Measure campaign impact the moment it launches
Identify which channels drove conversation vs conversion
Spot audience reaction shifts and pivot mid-campaign

CX Head

Customer Intelligence
Understand pain points before they hit the call centre
Classification data feeds directly into ticketing workflows
Prove the business case for CX investment with data

How Konnect compares

Listening-only tools give you data. Konnect gives you data, AI, and the ability to act — in one platform.

Capability Talkwalker / Brandwatch Sprinklr ✦ Konnect Insights
Real-time Social Listening
AI-native chart analysis✗ Add-on✗ Separate module✓ Built into every chart
Act on mentions (ticketing)✗ Export to another tool✓ (complex setup)✓ Native, one click
Omni-channel CX in same platform✗ Listening only✓ (enterprise pricing)✓ Included
Languages supported✓ 190+ languages✓ 190+ languages✓ 190+ languages
Pricing for mid-enterprise$$$ — enterprise only$$$$ — complex✓ Transparent, flexible
KRC — C-suite intelligence layer✗ Not available✗ Not available✓ Exclusive to Konnect

Listening tells you what . KRC tells you why
and what to do next.

Social Listening is the foundation. KRC is the strategic intelligence layer that turns brand signals into answers a CEO can act on.

Social Listening gives you
Data & Insights
Konnect AI+ adds
Analysis & Alerts
KRC delivers
Strategic Answers