Skip to content Home › KRC
For every leader, every morning. KRC (Konnect Research Cloud) reads every conversation your customers have with your brand and turns it into answers for the CEO, the CMO and the CX head. Ask it anything, or open the brief it has already written for you.
AI didn't just change what agents do. It changed what leaders can know.
What each leader sees
Follow one morning at a financial services brand: the CMO, the content lead on the CMO's team, and the CEO they report to. Pick a view.
The CMO opens the CEO’s view in the morning meeting, so the CEO hears the story from marketing first.
Before the first meeting, the CMO already knows what is working and what to say about it.
The content lead on the CMO’s team doesn’t wait for an analyst. The next post is already backed by what customers are asking.
Learning from the category instead of guessing: the formats that win, and the move a peer is about to make.
App login complaints start rising. KRC flags it before it becomes the story of the day.
When the CEO asks about the outage, the head of service already has the answer.
The same briefs arrive by email, so leaders read them on the way in and on the way out.
The same briefs run on the war room wall, refreshed through the day, so marketing, service and leadership work from one view.
Written in plain words, with no analyst and no dashboard build.
How KRC works for leaders
Both run on your brand's own conversations: social, reviews, tickets, chat, email, calls and news, alongside the peers you choose.
Type the question the way you would ask a colleague. KRC answers as research, a brief or a script, with the numbers behind it.
Did our financial literacy campaign shift brand perception among first-time investors aged 25 to 35?
Every leader gets a brief built for their role, on screen, on the war room wall and in their inbox at 8 AM and 5 PM.
KRC Pulse
The most valuable insight is the one you never thought to ask for.
Every morning, Pulse reads what your customers said across every channel and writes the week for each leader before anyone asks: the launch that is winning, the story about to break, the customers you are about to lose, and the four actions to drive this week.
The condition behind the viral rejected claim was declared on the form. 2,300 similar rejections went through the same partner, and 41% were overturned on appeal.
The sale worked in the app. The stores could not keep the promise. Shoppers who were turned away in store are now posting about it.
Families waited hours at discharge for insurance approval. It is the next story, and it is rising every day.
What leaders need today
Your brand already has the channels and the platforms. What leaders ask for now is different.
Nobody wakes up wanting dashboard number 17. Leaders want the answer, with the reason behind it.
Not only faster agents. The CEO, CMO and CX head each need intelligence for their own decisions.
Brands buy the best platform for each job. They need AI that works across all of them, without lock-in.
See the issue, the opportunity or the open ground early, and act on it with approval.
How many tickets did we close?
Which launch is winning, what is the competition doing, and where is the open ground?
The path CX has taken
Customer experience has reinvented itself twice. Each era answered the question of its time.
Be everywhere the customer is: call centre, email, then social.
One customer, one view, one platform.
Not dashboards. Answers, for every leader, every morning. This is KRC.
One intelligence layer above every platform in the stack, that acts with approval.
The first two eras were about reaching customers. The third is about understanding them, at the level where decisions are made.
KRC in your industry
Pick your industry and role to see the questions leadership asks, and how KRC answers them from customer conversations, in plain language.
Example answers are illustrative, based on typical patterns in each industry.
Explore KRCFrom answers to action
KRC connects to each platform through MCP. It reads across all of them, answers leaders' questions and, through Front Office OS, acts with approval. Your platforms stay. They get smarter.
Queues, calls, IVR
Customers, owners, value
Campaigns, journeys
Orders, payments
Social, chat, email, reviews, tickets
Across contact centre telephony and CRM: priority callbacks, VIP routing, records matched to complaints.
Before anything is connected, KRC shows what Front Office OS would have done yesterday on your own platforms. Nothing runs.
Standing instructions KRC keeps working on, such as pausing campaign messages to customers with an open complaint.
You don't need vendor lock-in to experience AI.
Explore Front Office OSTrust layer
Every answer comes from your brand's own conversations, never the open internet. Your data never trains models shared with other customers.
Names, emails and phone numbers are masked before analysis. Role-based access means each leader sees what their role allows.
Data centres in the EU, US, UAE, Saudi Arabia and other regions. 190+ languages. Live in 2-4 weeks.
FAQ
KRC is the CX intelligence layer from Konnect Insights. It reads every conversation customers have with your brand, across social, reviews, tickets, chat, email, calls and news, and turns it into answers for leadership. Leaders can ask KRC any business question in plain English, or open a brief KRC has already written for their role.
A dashboard shows numbers and leaves the interpretation to you. CX intelligence explains what the numbers mean: why sentiment moved, which campaign caused it, what a competitor did and what to do next. KRC gives answers with the evidence behind them, so a leader does not need an analyst to read a chart.
Social listening tracks mentions and sentiment, usually on public social channels. KRC combines social with your private service data (tickets, chat, email and calls) and your peer set, then answers leadership questions about growth, competition and risk. It is built for decisions, not for monitoring.
KRC is built for leaders: the CEO, CMO, CX head, COO, and the content, social and PR teams who report to them. Agents and managers benefit too, but KRC is designed so a CEO or CMO can use it directly without analyst support.
Briefs are ready-made views inside KRC for each leader: CEO, CMO, CX head, content and PR. They are written every morning from your own customer conversations, so leaders get insight without having to ask a question. Briefs appear on screen, on a war room wall and by email at 8 AM and 5 PM.
KRC connects to every source in the Konnect Insights platform: social channels such as X, Instagram, Facebook, LinkedIn and YouTube, support tickets, email, WhatsApp, app store reviews, web mentions, news, call transcripts and chatbot conversations. Through integrations it can also draw on CRM and helpdesk data.
Yes. KRC is designed to sit above the platforms you already own, not replace them. It connects through the Konnect Insights Marketplace, REST APIs, webhooks and MCP, so your contact centre, CRM and marketing tools keep working as they do today. MCP (Model Context Protocol) is the open standard that makes this possible: you don't need vendor lock-in to experience AI.
Front Office OS is the layer that lets KRC act across your front office platforms, with approval. KRC reads and answers; Front Office OS turns those answers into actions such as priority callbacks, VIP routing or matching complaints to customer records. Orchestration across contact centre telephony and CRM can be shown live today.
The CMO's brief shows which campaign is working and why, the open ground no peer owns yet, and the voices shaping the conversation. The CEO's brief joins marketing, service and risk into one story for the day. Many CMOs open the CEO view in their morning meeting, so leadership hears the story from marketing first.
KRC's Content Studio suggests ideas built from what customers are asking right now. Each idea names the trigger behind it and shows predicted reach, along with the formats winning across your category. Teams can create the creative inside KRC and send it to compliance in one click.
Yes. KRC benchmarks your share of voice, sentiment and winning formats against a peer set you choose, and flags peer moves such as a product launch or campaign, along with the open ground they leave.
KRC scores issues as they grow and switches to crisis mode automatically above a risk score of 70. It predicts the likely peak, shows who is amplifying the issue and prepares a holding note for approval, so the response starts before the story spreads.
No. KRC runs on your brand's private data only. Your conversations, tickets and signals are never used to train models shared with other customers or exposed to external AI systems.
KRC detects and masks personal information such as names, email addresses and phone numbers before data is processed by the intelligence layer. Role-based access controls mean each person sees only the outputs appropriate to their role.
Yes. Konnect Insights offers data centres in the EU, US, UAE, Saudi Arabia and other regions, so you can meet your country's data residency requirements, with full transparency on where data lives.
Konnect Insights is GDPR compliant, SOC 2 audited and ISO 27001:2022 certified, HIPAA ready, and aligned with CCPA, India's DPDPA and Nigeria's NDPA, with end-to-end encryption, role-based access and multi-factor authentication.
Most enterprise customers are live within 2-4 weeks. Onboarding covers connecting data sources, loading history, setting up access and a session with the customer success team, as part of a 30-day onboarding programme.
No. Leaders ask questions in plain English and read briefs written for their role. The Konnect Insights team handles the initial technical setup during onboarding.
Yes. Konnect Insights offers a 30-day trial that includes KRC, and enterprise teams can arrange a pilot for one business unit or market. Your data and configuration stay intact if you continue.
Book a KRC demo and tell us your brand and the peers you watch. We will show your leaders a KRC brief built on your own customer conversations, so you judge it on your own data.
Tell us your brand and the peers you watch. We'll show your leaders a KRC brief written on your own customer conversations.
Book a KRC demo