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Financial Conglomerate Transcending CX With Social Listening

Financial Conglomerate Transcending CX With Social Listening

The finance company, a wholly-owned subsidiary of the same enterprises, is the brand group’s flagship firm. It is a housing finance company involved in a variety of financial services. It offers wholesale and retail lending options across industries, including early-stage private equity, structured debt, senior secured loans, construction finance, and Flexi lease rental discounting in […]

A Global Technology Company Assisting Brands With Digital Transformation

A Global Technology Company Assisting Brands With Digital Transformation

The next-generation global technology company that assists businesses in reimagining their operations for the digital age. Their technological products and services are the result of four decades of innovation, a world-renowned management philosophy, a strong culture of creativity and risk-taking, and an unwavering focus on customer connections. They are also proud of their numerous diversity, […]

How A Telecom Entity Regulates The Industry With Social Listening

Telecom services are widely recognized as an important tool for a nation’s socio-economic development, and so telecom infrastructure is viewed as a crucial component in achieving socio-economic goals in India. As a result, initiatives to promote the spread of telecommunications services have been implemented. Digitization Digital technology is being integrated into all telecommunications companies’ products […]

Why Is Marketing Automation Incomplete Without Social Listening?

Why Marketing Automation Is Incomplete Without Social Listening

At the beginning of 2020, the amount of social media users stood at 3.8 billion, which means roughly every other individual has a social media profile. Monitoring them gives marketers access to a plethora of information they share every day on the web. With so many people accessing the web, it also results in a […]

How Can Social Listening Help in SWOT Analysis

How Can Social Listening Help in SWOT Analysis

As the digital era favors online presence more, inclination towards social media listening will benefit companies that maintain a sufficient online presence. Social listening, or social media listening, involves utilizing social networking channels to reach out to customers. This way, a business can track its mentions and conversions to analyze the insights and discover profitable […]

How Does Social Listening Helps In Personalization?

How Does Social Listening Helps In Personalization?

The media has seen a truckload of changes in the last few decades. Especially in the last few years, social media has become a powerful tool to understand customers and curate personalized offerings. Personalization is a strategy that lets you leverage data and data analysis to better cater to your target audience, prospects, and customers. […]

CMO’s Guide To Social Listening!

CMO’s Guide To Social Listening!

As per a survey by Statista, social media penetration in 2022 stands at around 58 percent of the global population. If we provide enough impetus to the figure, it is easy to understand that it can be one of the factors driving the way we do business. “Social Media penetration in 2022 stands at around […]

How To Choose The Right Social Listening Tool For Your Brand?

How To Choose The Right Social Listening Tool For Your Brand ___t

If we look around, there are several brands such as McDonald’s and Tesla, to name a few, that take consumer opinions very seriously. They also hold a special place in the heart of millions who are their ardent followers and look up to every step they take. What makes them so unique? Probably the reason […]

The Impact of Analytics in the Beauty Industry

The Impact of Analytics on the Beauty Industry

We, humans, are social beings, and physical beauty plays an essential role in our lives. The impetus to look good is not a few hundred years old but has been so since time immemorial. Being judgmental about how we look physically is the first thing that someone does upon meeting us. Most people think that […]