Why Social Listening is Important for the
Banking Industry
This whitepaper outlines how banks can leverage social listening. There are many benefits that social listening offers, the primary one being able to fetch all the conversations that are being spoken about them by their customers. Based on this data, the brands can take necessary actions upon evaluation.
A CMOs guide to Social Listening
Though not a very new concept, social listening’s potential has still not been realized by brand managers and marketing heads. This guide gives you a deep dive into the benefits offered by social listening.