Whitepapers

Sharing experience and expertise developed over the years by working with iconic
brands and leaders in the marketing and technology space

Why Social Listening is Important for the
Banking Industry

This whitepaper outlines how banks can leverage social listening. There are many benefits that social listening offers, the primary one being able to fetch all the conversations that are being spoken about them by their customers. Based on this data, the brands can take necessary actions upon evaluation.
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A CMOs guide to Social Listening

Though not a very new concept, social listening’s potential has still not been realized by brand managers and marketing heads. This guide gives you a deep dive into the benefits offered by social listening.
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How Social Listening helps in Personalization

Personalisation is the need of the hour for every customer-centric brand and social listening can prove to be extremely effective in enabling brands create a personalized experience, as discussed in this whitepaper.
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Social Listening for the Fintech Industry

Here we delve into how fintech brands can leverage social listening. There are many benefits that social listening offers, the primary one being able to fetch all the conversations that are being spoken about them by their customers. Based on this data, the brands can take necessary actions upon evaluation.
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The 4 Key Elements to Digital Marketing Success

Digital marketing success is a result of a combination of strategies, channels and tools. For a holistic success in the digital space, marketers should be focusing on the important aspects that will ensure a well-rounded strategy that spells success.
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Effective Strategies for marketing to Gen Zs

GenZs are the new generation of customers that are constantly using technology, spoilt for choice and are demanding. It is necessary for brands therefore to focus on making their marketing and branding click with this most happening generation of consumers.

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