Social Media Archives - Konnect Insights - A unified customer experience management platform

Why is Omnichannel Customer Experience so important?

Why is Omnichannel Customer Experience so important?

Let’s break it down for you: “Omnichannel” means available and compatible on every channel, such as mobile, desktop, etc. “Customer Experience (CX)” refers to the totality of a customer’s cognitive, sensory, and behavioral responses, perceptions, and experiences from interacting with the brand’s services, products, websites, or any digital or physical format. This experience is spread […]

Indira Gandhi (Delhi) International Airport Taking CX To Greater Heights

Indira Gandhi (Delhi) International Airport Taking CX To Greater Heights

Indira Gandhi International Airport (IDIA) also known as Delhi International Airport (DIAL), a consortium led by the GMR Group operates the capital’s Delhi International Airport. The modernized Delhi International Airport is known to offer its passengers a world-class infrastructure and has taken a host of initiatives to enhance the passenger experience. It is the home […]

The Marketing Firm Raising CX Levels With Market Insights

The digital marketing agency is a full-service digital solutions agency from the Wunderman Thompson Network and part of the WPP Group. They are one of the most sorts after digital marketing agencies, and that’s clearly testified by the clientele they work with. Digital marketing agencies have been extremely instrumental in bringing brands and their customers […]

The Dental Health Tech Chain Spreading Smiles

The Dental Health Tech Chain Spreading Smiles

The dental health-tech chain has a significant online presence and is rapidly growing. It was established in 2019 by IIT/IIM graduates. They are poised to take the dental care industry to the next level thanks to significant engagement. The year 2022 for the dental health-tech chain is all about advancement, prosperity, and brilliance. They are […]

The Automotive Manufacturer Driving Towards Satisfying Its Customers

The Automotive Manufacturer Driving Towards Satisfying Its Customers

An Indian multinational automotive manufacturing company based out of Pune, its footprint spans a wide range of industries: two-wheeler and four-wheeler, home appliances, lighting, iron, and steel industries. It is deemed as the fourth largest two and three-wheeler manufacturer. They have branches in Europe, Asia, Latin America, and the USA. The multinational automotive company was […]

The Digital Agency Leveraging Market Insights

The Digital Agency Leveraging Market Insights

A marketing agency that is here to help brands discover their purpose as fellow humans and do things of importance, establishing a new type of connection between brands and their followers. Their line of work is to promote effective digital transformation.  They accomplish this by offering a variety of services, including marketing, design, strategy, and […]

A Global Technology Company Assisting Brands With Digital Transformation

A Global Technology Company Assisting Brands With Digital Transformation

The next-generation global technology company that assists businesses in reimagining their operations for the digital age. Their technological products and services are the result of four decades of innovation, a world-renowned management philosophy, a strong culture of creativity and risk-taking, and an unwavering focus on customer connections. They are also proud of their numerous diversity, […]

How A Telecom Entity Regulates The Industry With Social Listening

Telecom services are widely recognized as an important tool for a nation’s socio-economic development, and so telecom infrastructure is viewed as a crucial component in achieving socio-economic goals in India. As a result, initiatives to promote the spread of telecommunications services have been implemented. Digitization Digital technology is being integrated into all telecommunications companies’ products […]

Social Listening: Can Porter’s Five Forces Help Determine Brand Impact?

Social Listening: Can Porter's Five Forces Help Determine Brand Impact?

As more organizations emerge, close-knit competition has become unavoidable. Therefore, to stand out from the crowd, social listening or social media listening is an important skill to master.  In the age of social media, brands have begun reaching out to customers through social networking sites. About 51% of brands have already started utilizing social listening, […]