How Can Social Listening Help in SWOT Analysis
As the digital era favors online presence more, inclination towards social media listening will benefit companies that maintain a sufficient online presence. Social listening, or social media listening, involves utilizing social networking channels to reach out to customers. This way, a business can track its mentions and conversions to analyze the insights and discover profitable […]
Usage of Natural Language Processing (NLP) in Marketing Analytics
When computers first came into the scene and people were trying to understand it, very few prophesied that the opposite might be a possibility someday. They had their programming language and spoke in ‘ones’ and ‘zeroes’, and could only perform the most basic tasks. With time, they evolved and started catering to more tasks. Calculations […]
How Does Social Listening Helps In Personalization?
The media has seen a truckload of changes in the last few decades. Especially in the last few years, social media has become a powerful tool to understand customers and curate personalized offerings. Personalization is a strategy that lets you leverage data and data analysis to better cater to your target audience, prospects, and customers. […]
CMO’s Guide To Social Listening!
As per a survey by Statista, social media penetration in 2022 stands at around 58 percent of the global population. If we provide enough impetus to the figure, it is easy to understand that it can be one of the factors driving the way we do business. “Social Media penetration in 2022 stands at around […]
Effective Marketing To Gen Z
Gen Z is unlike their previous generation. Long emails don’t win their awe, and they cannot think of sitting through a boring evocation without showing displeasure and they forget uninteresting stuff easily. Their attitude has been the reason for the killing of thousands of businesses and many others stooping low to impress them somehow. Every […]
The Importance of Customer Service on Social Media
It is the 21st century, and the world is past snail mail. It is the age of internet customer service where people expect responses as quickly as restaurants serve their favorite dishes, maybe quicker. After telephonic conversations started fading, digital marketers resorted to emails as the primary medium of communication. But then the emergence of […]
How To Choose The Right Social Listening Tool For Your Brand?
If we look around, there are several brands such as McDonald’s and Tesla, to name a few, that take consumer opinions very seriously. They also hold a special place in the heart of millions who are their ardent followers and look up to every step they take. What makes them so unique? Probably the reason […]
