The Healthcare Institute Drives Customer Experiences Through Social Listening
In India, the healthcare industry has grown to be one of the biggest in terms of both employment and revenue. Additionally, the COVID-19 pandemic highlighted the importance of this sector not just in India but also globally. Healthcare includes hospitals, medical devices, clinical trials, outsourcing, telemedicine, medical tourism, health insurance, and medical equipment. Despite this, […]
How A Telecom Entity Regulates The Industry With Social Listening
Telecom services are widely recognized as an important tool for a nation’s socio-economic development, and so telecom infrastructure is viewed as a crucial component in achieving socio-economic goals in India. As a result, initiatives to promote the spread of telecommunications services have been implemented. Digitization Digital technology is being integrated into all telecommunications companies’ products […]
Social Listening: Can Porter’s Five Forces Help Determine Brand Impact?
As more organizations emerge, close-knit competition has become unavoidable. Therefore, to stand out from the crowd, social listening or social media listening is an important skill to master. In the age of social media, brands have begun reaching out to customers through social networking sites. About 51% of brands have already started utilizing social listening, […]
The Health Insurance Company That Values Its Customer Service The Most
An Indian multinational corporation began operations in 2006 as India’s first independent health insurance company. The business offers health, personal accident, and international travel insurance services. It offers products to meet the needs of every customer, whether they are single people, families, or businesses, and it operates both directly and through a variety of channels […]
A Dairy Brand Optimizes Its Customer Experience Management
This is the leading dairy product FMCG brand, a wholly-owned subsidiary of the national dairy development board. The company has 21,000 employees working in 31 factories, and more than 1150 suppliers and the product is available to more than 8 million in pan India. They have created market leadership over the years in the branded […]
Why Is Marketing Automation Incomplete Without Social Listening?
At the beginning of 2020, the amount of social media users stood at 3.8 billion, which means roughly every other individual has a social media profile. Monitoring them gives marketers access to a plethora of information they share every day on the web. With so many people accessing the web, it also results in a […]
The 4 Key Elements to Digital Marketing Success—Analytics, Content, CRM, and Channels
Marketing in the current day is far different from what we had experienced in the pre-internet era. The digital marketing landscape has especially attained a lot of importance, and businesses are striving hard to succeed in it. Digital marketing comprises several components, and managing all of them together can be a strenuous task, but that […]
How Can Social Listening Help in SWOT Analysis
As the digital era favors online presence more, inclination towards social media listening will benefit companies that maintain a sufficient online presence. Social listening, or social media listening, involves utilizing social networking channels to reach out to customers. This way, a business can track its mentions and conversions to analyze the insights and discover profitable […]
Usage of Natural Language Processing (NLP) in Marketing Analytics
When computers first came into the scene and people were trying to understand it, very few prophesied that the opposite might be a possibility someday. They had their programming language and spoke in ‘ones’ and ‘zeroes’, and could only perform the most basic tasks. With time, they evolved and started catering to more tasks. Calculations […]
How Does Social Listening Helps In Personalization?
The media has seen a truckload of changes in the last few decades. Especially in the last few years, social media has become a powerful tool to understand customers and curate personalized offerings. Personalization is a strategy that lets you leverage data and data analysis to better cater to your target audience, prospects, and customers. […]