Chief Strategy Officer – Konnect Insights
Krishanth Thangarajah leads strategic growth and partnerships at Konnect Insights, working closely with global partners and enterprise brands to expand the adoption of unified customer experience technologies. With extensive experience in digital strategy, SaaS partnerships, and enterprise transformation, he focuses on helping organizations align customer experience initiatives with measurable business outcomes. Krishanth held leadership roles across technology and SaaS companies including Freshworks, where he worked on strategic partnerships and global ecosystem development. His career has been centered around building scalable partner programs, strengthening go-to-market strategies, and driving growth across international markets.
Four channels. One customer. One unresolved problem. That’s not a horror story. That’s Tuesday at most mid-size companies. Someone finds your product…
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A food brand launches a new product variant. Three days in, a food blogger posts about an inconsistency in packaging. The post…
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Medallia is widely recognised as a leading platform in customer experience management, particularly for organisations running structured Voice of Customer (VoC) programs…
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According to a report by Pew Research Center, 68% of U.S. adults are Facebook users, with many visiting the site several times…
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Do you know the difference between social intelligence and social listening? Are they the same thing? People often confuse these two data…
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Introduction: Why Predictive Analytics is Reshaping CX Customer experience is no longer about reacting to what has already happened. Today, leading brands…
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How do you manage the complexity of customer insights to drive your business forward? In the vast expanse of digital communication, companies…
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The advent of the internet and interactive digital mediums have changed the way audiences perceive things. Their different mindsets, emotions, and pain-points…
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Introduction: The Personal Touch Is Now a Necessity Personalization is no longer optional but a norm. Today’s customers interact with brands across…
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In today’s competitive business landscape, brands must understand their target audience on a deep level. This is where audience personas come into…
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Social media has become a pillar of our economy and a crucial business information source. Companies are starting to see the benefits…
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As a brand, we love reading customer feedback and reviews. What helps make sense of customer feedback is using social listening tools…
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Introduction: Why Voice of Customer Is More Crucial Than Ever Customer expectations in 2025 are influenced by the greatest experience your customer…
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Introduction: Why AI Is Now Essential in Customer Service Customer service has become a key battleground for brands that aim to differentiate…
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1. The Need for Smarter Segmentation Let’s face it—spray-and-pray marketing just doesn’t cut it anymore. Today’s customers expect tailored experiences. They don’t…
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Not too long ago, engaging with a brand meant waiting on hold during business hours or sending an email into the void,…
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With new brands sprouting on a daily basis, making all markets saturated, having a superior product no longer ensures brand success. Customers…
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Social media has become an integral part of any marketing strategy. However, studies indicate that simply posting content and tracking vanity metrics…
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