When approaching a brand, customers connect not only with the offered product or service, but also place value on intangible aspects like the personality and reliability of a company. In other words, the idea of a brand is of importance. This universal truth isn't sufficiently established...
Let's break it down for you: "Omnichannel" means available and compatible on every channel, such as mobile, desktop, etc. "Customer Experience (CX)" refers to the totality of a customer's cognitive, sensory, and behavioral responses, perceptions, and experiences from interacting with the brand's services, products, websites, or any...
Indira Gandhi International Airport (IDIA) also known as Delhi International Airport (DIAL), a consortium led by the GMR Group operates the capital’s Delhi International Airport. The modernized Delhi International Airport is known to offer its passengers a world-class infrastructure and has taken a host of...
A new generation private sector bank with 400 branches has innovated in a big way to raise the bar for customer experience. The Reserve Bank of India regulates it as a scheduled commercial bank, as it is handled and regulated professionally. The bank features cutting-edge...
A well-known multi-brand retail chain in India selling cell phones, chargers, accessories, internet data cards, and gadgets is situated in Chennai. It operates over 450 one-stop mobile stores in places like Tamil Nadu, Pondicherry, Karnataka, Maharashtra, and Kerala. Formed with the goal of combining the appearance,...
The next-generation global technology company that assists businesses in reimagining their operations for the digital age. Their technological products and services are the result of four decades of innovation, a world-renowned management philosophy, a strong culture of creativity and risk-taking, and an unwavering focus on...
Marketing in the current day is far different from what we had experienced in the pre-internet era. The digital marketing landscape has especially attained a lot of importance, and businesses are striving hard to succeed in it. Digital marketing comprises several components, and managing all of...
As per a survey by Statista, social media penetration in 2022 stands at around 58 percent of the global population. If we provide enough impetus to the figure, it is easy to understand that it can be one of the factors driving the way we...
