Understanding TikTokBefore delving into social listening for TikTok, it’s important to understand how TikTok works. This will help get a better idea of the platform’s potential for businesses.
Demographics of TikTok UsersAs mentioned earlier, TikTok is particularly popular among Gen Z, with almost 50% of its users falling in the 10 to 29-year-old age range. It’s also important to note that the platform is more popular with females than males. The breakdown of the demographics is as follows:
- Ages 10-19: 25%
- Ages 20-29: 22.4%
- Ages 30-39: 21.7%
- Ages 40-49: 0.3%
- Ages 50+: 11%
Types of Content on TikTokTikTok is a unique social media platform that offers a wide variety of content types. The most popular content on TikTok is short-form videos, which can range from funny skits to dance challenges, lip-syncing to popular songs, and educational content. TikTok also allows users to create and share live videos, which can be used for Q&A sessions or live performances. In addition, the platform offers features such as duets, which allow users to create videos in collaboration with other users, and challenges, which encourage users to create content related to a specific theme or hashtag.
Key Metrics to Measure on TikTokThe key metrics to measure on TikTok include reach, engagement, sentiment, and influencer trends.
- Reach is the number of people who have seen a particular piece of content. This metric can help brands measure the success of their campaigns and determine if they are reaching their target audience.
- Engagement is the number of likes, comments, and shares a post receives. It can indicate how popular a piece of content is with the audience and how well it resonates with them.
- The sentiment is the sentiment of a post or comment, whether it’s positive, negative, or neutral. This metric is useful for gauging the public’s perception of a brand and helps identify areas that need improvement.
- Influencer trends show the activity of influencers on the platform. This metric is useful for brands as it can give them an idea of who their target audience is following, what kind of content they are creating, and how successful they are.
Social Listening on TikTokNow that we have an understanding of TikTok and the key metrics to measure, let’s take a look at how businesses can use social listening on TikTok to their advantage.
Definition of Social Listening on TikTokSocial listening involves tracking conversations about a brand or topic and understanding what people are saying. For example, suppose a brand wants to track conversations around its latest product launch. It can use social listening on TikTok to monitor what people are saying about the product and how they feel about it. In addition to tracking conversations, businesses can also use social listening to respond to comments and questions from their audience. This helps build relationships with customers and foster loyalty. Watch out: 6 Social Listening Trends 2023 To Stay Ahead Of The Game
Benefits of Social Listening on TikTokImplementing social listening on TikTok can provide several benefits for businesses that can help improve their overall performance. Here are a few of the key advantages: The biggest benefit of social listening on TikTok is that it helps businesses gain valuable insights into their target audience. By tracking conversations, brands can understand what their customers are interested in and what drives them to engage with content. This insight can be used to tailor marketing strategies and create content that resonates better with the target audience. Social listening can also be used to monitor brand reputation on the platform. By tracking conversations, businesses can identify any negative sentiment towards their brand and address it quickly. This helps to maintain a positive reputation and keep customers loyal.
- Identify influencers