What Are The 5 Types Of Social Listening and How Konnect Insights Can help?
As digital marketing has evolved audience interactions, the days of uploading content and hoping that consumers will be thrilled or participate enthusiastically are long gone. Brands nowadays need to pay close attention to their audience, their needs, and what they have to say. It is where social media listening kicks in. We must carefully consider […]
Social Media: Understanding the Basics
Why interact with people on social media? However, we define engagement as signing a petition, purchasing a ticket, donating, joining a conversation, etc. The ultimate goal of driving traffic to the website or another platform, like Facebook, is to attract people to interact with the organization. Given that 74% of consumers utilize social media, we […]
Elevate Your Marketing Strategies With A Content Calendar for January 2023
January, the first month of the year, is a great time to start fresh. If you’re looking to elevate your marketing strategies, one of the best ways to do so is by creating a comprehensive content calendar for the month. A content calendar gives you an organized view of all the upcoming content you plan […]
Konnect Insights Rewind 2022
2022 has been an eventful year for all of us at Konnect Insights. Right from a growing team to advanced features coming in the product to our own flagship events, this year has been exciting. Evolving from an online reputation management and social listening tool to a unified omnichannel customer experience management platform for brands […]
What It Takes To Create An Outstanding Marketing Plan
An insightful marketing plan helps a company define its target audience and identify the proper channels to engage with them. Enterprises need an extensive marketing plan to execute their promotional campaigns. However, creating an effective marketing plan is easier said than done. The marketing plan for a B2B company includes business goals, competitive landscape, market, […]
Successful Strategies to Win Customers Via Social Media
Social media has become an essential part of our lives over the last couple of decades. Social media allows people to interact with others and share interests or personal information without phone calls or significant face-to-face interaction. It can be utilized to spread information and grab a massive following of customers, but how can businesses […]
Why is Omnichannel Customer Experience so important?
Let’s break it down for you: “Omnichannel” means available and compatible on every channel, such as mobile, desktop, etc. “Customer Experience (CX)” refers to the totality of a customer’s cognitive, sensory, and behavioral responses, perceptions, and experiences from interacting with the brand’s services, products, websites, or any digital or physical format. This experience is spread […]
Customer Experience: The Key to Success
Research conducted by American Express has revealed that 90% of customers are ready to spend more to have a better experience. Similarly, the Temkin Group has also published a report stating that companies earning $1 billion per year can make an additional $700 million in just 36 months after making appropriate investments in customer experience. […]
Your Guide to Business Intelligence
We live in a technology-driven world where individuals and enterprises must adapt to the latest technology to survive and thrive. Technology plays a vital role for businesses in every domain. From recruitment to marketing, getting the best results is next to impossible without using the right tools and technologies. While it can be challenging to […]
Indira Gandhi (Delhi) International Airport Taking CX To Greater Heights
Indira Gandhi International Airport (IDIA) also known as Delhi International Airport (DIAL), a consortium led by the GMR Group operates the capital’s Delhi International Airport. The modernized Delhi International Airport is known to offer its passengers a world-class infrastructure and has taken a host of initiatives to enhance the passenger experience. It is the home […]