January 1 – New Year’s DayThe first day of the year is synonymous with fresh starts and resolutions. On this day, companies create content that wishes their customers a happy new year while focusing on New Year discounts, offers, and, most importantly – promotions. There is no dearth of ideas when it comes to content related to New Year’s Day. This is how some of the top companies used this opportunity to create content related to New Year’s Day:
- Samsung wished its customers a happy new year while cleverly promoting their smartphones and their amazing camera features.
- Pepsi India created a cheeky New Year’s Day post with the caption “New Year, Same Swag.”
- Burger King, too, posted this tweet, “new year same order,” which is a clever tongue-in-cheek reference that people will remain the same and order the same from them, even as the year changes.
January 2 – World Introvert DayThis day is dedicated to celebrating the ones who are introverts and prefer to stay in their own company. This is yet another great opportunity for you to create content related to introversion and how it can be a great thing. For example, you can create content that focuses on understanding introverts better and how to empower them instead of treating them as shy or awkward. Clemenger BBDO took the opportunity to create a range of subtle shirts titled ‘The Quiet Type’ for introverts. Everything about the shirts has been deliberately crafted to reflect an introverted style — from its restful hues and the material down to the fine typeface of the slogan that longs for recognition without screaming for attention.
January 3 – International Mind Body Wellness DayGiven the stress of our everyday lives, it is important to make a conscious effort to focus on our mental and physical well-being. International Mind Body Wellness Day provides the perfect opportunity to emphasize the importance of taking care of oneself. When we talk about mind and body wellness, we are referring to the balance of physical, mental, emotional, and spiritual health. It encapsulates daily habits, such as exercising regularly and eating a healthy diet, as well as practicing mindfulness or meditation. Create content that highlights the importance of taking care of the mind and body. Focus on how to create a sustainable wellness routine, tips for improving physical health, or even mental health resources that you can share with your audience. Here’s a tranquil picture to help you get into the mind-body wellness mood:
January 10 – World Hindi DayBeing the third-most spoken language in the world, with 615 million speakers, Hindi has earned its special day. The roots of the language date back to ancient India and are also one of the official languages of India. The language has transcended geographical boundaries and continues to be an important part of Indian culture. On World Hindi Day, companies create content that celebrates Hindi and encourages their audience to engage with the language. One way to do this is by creating content that pays homage to the iconic Hindi cinema and its evergreen songs. Companies can also create content that revolves around proverbs and idioms in Hindi, as they are a source of profound wisdom.
January 16 – Martin Luther King Jr DayMartin Luther King Jr Day is an official United States federal holiday celebrated in honor of the civil rights leader and Nobel Peace Prize recipient. Martin Luther King Jr was a renowned American activist and leader of the civil rights movement. He was an advocate of non-violent civil disobedience and became a symbol of hope during the civil rights movement. As one of the foremost figures in human history, it is important to create content that celebrates his life and legacy. This year, Apple is paying tribute to Martin Luther King Jr for MLK Day. The tech giant has posted a full-page tribute to MLK on its website. The homepage shows a picture of King is shown alongside one of his quotes: “This is no time for apathy or complacency. This is a time for vigorous and positive action.”
Today is the day for dreaming.— ZzzQuil (@ZzzQuil) January 20, 2014
Happy MLK Day.
January 23 – National Pie DayWho doesn’t love a good slice of pie? Every year, National Pie Day celebrates the sweet and savory treats that everyone loves. The history of the humble pie dates back to ancient Egypt and Greece. Since then, pies have evolved and come in different varieties. Celebrate National Pie Day by creating content that showcases fun recipes, makes mention of the classic pies, or introduces a unique twist on the traditional dish. With National Pie Day, companies can showcase their creativity and have fun with their content. As one instance, the American Pie Council teamed up with Paramount Pictures to promote Labor Day – a romantic thriller film – in correlation with National Pie Day back in 2014. To ramp up the buzz around their new movie, the APC strategically placed eye-catching posters with images of the stars of the movie, Kate Winslet, Josh Brolin, and Gattlin Griffith, from a pie-making scene from the movie.
January 24 – National Girl Child Day / International Day of EducationTwo socially important days fall on the same day in January. National Girl Child Day is observed to raise awareness about the severe disparity of gender inequality, female infanticide, and other major issues that persist in Indian society. This day serves as an essential reminder of our shared responsibility to challenge these ongoing injustices. The second is the International Day of Education, which has been declared by the United Nations to recognize the importance of quality education for all people around the world. While we talk about the power of education and how it can help people reach their potential, there is still a large section of society globally that is deprived of this opportunity. Here is how some brands showed their support for girls by posting content focusing on the girl child: Madhya Pradesh Tourism tweeted, “Let her bloom and pursue all dreams for a better tomorrow. “Voice your opinion against eve-teasing, harassment, and violence to give her a healthy environment.”
The Tata Group, a global conglomerate, posted a short yet powerful video of girl power with the caption, “The fight to protect and nurture the #GirlChild is everyone’s fight. Let’s pledge to build a brighter future for her #NationalGirlChildDay. You can check out more posts here.
Let her bloom and pursue all dreams for a better tomorrow. Voice your opinion against eve-teasing, harassment and violence to give her a healthy environment!— Madhya Pradesh Tourism (@MPTourism) January 24, 2018
#NationalGirlChildDay #WednesdayWisdom #SaveTheChildren #SaveGirlChild #MPTourism #HeartOfIndia pic.twitter.com/5ZRumlHqXR