Measuring ROI with Social Media Analytics: Tracking Conversions and Revenue
Social media has become an integral part of our lives in today’s digital age. It’s not just a platform for sharing photos or connecting with friends anymore; it has also evolved into a powerful tool for businesses to reach their target audience and promote their products or services. But with great power comes great responsibility, […]
From Local to Global: Utilising Social Listening for International Market Expansion
Every small business aims to establish their foothold in the global market one day. Global business expansion requires you to understand varying cultures, build overseas partners, and be ready with technological solutions. Also, you must understand the international audience to get insights into their buying behavior, preferences, and mindset. All this can get complicated, especially […]
How Brands Leverage AR and VR Marketing?
With advancements in technology, we have seen exponential growth in Arguemented and Virtual reality and various brands are utilizing them to create outstanding marketing campaigns. AR and VR have shown a significant shift in the branding and marketing domain, with a prediction of being the foundation for the future marketplace. Many leading global brands like IKEA, […]
3 Pillars of Digital Marketing – Strategy, Content, Channel?
It is no secret that digital marketing is rapidly evolving and has far surpassed traditional media and advertising in both results and budget. In today’s connected world, more and more companies are going through some digital transformation. Digital marketing has now become an essential part of any organization’s long-term plan. However, despite being relevant, many […]
7 Best Crisis Management Tools in 2022
Crisis management refers to developing scenarios that assist organizations in saving their reputation and brand value in a negative situation. The survey conducted by CS&A International and PR NEWS showed that only 62% of the organizations have a crisis management plan. If your reaction time is quick enough to respond to a crisis, the potential damage caused by […]
How Turnaround Time (TAT) in Response Affects Brand Image
When it comes to building brand image, brands have to go all out—especially when it comes to responding to their customers. In today’s fast-paced world, customers are used to getting responses to queries within a matter of minutes, or even seconds. So when a brand makes a customer wait or delays the response time, it can lose out […]
First Response TAT, The Most Important Metric to Measure your CX
First response time plays a vital role when it comes to determining customer satisfaction. When businesses focus on lowering the time to reply to customer queries, there is a higher chance of customer satisfaction. There are different industry benchmarks when it comes to first response time. Customers who contact you through email usually expect you to […]
How to Define your Brand’s Influence?
As part of our commitment to top brands using our tools for online reputation management, we’re going to explore factors that influence brand influence. Brand influence is important to increasing a brand’s market value, and here’s how you can define your brand’s influence. Define your brand’s influence with engagement Being present on all channels as […]
Everything You Need To Know About Social Data Management
Social media has become a core part of a successful business marketing strategy. According to Smart Insights research, a mind-boggling 4.62 billion users across the globe engage with people and brands on social media channels, which accounts for 58.4% of the world’s population. This should give you a fair hint of the overwhelming amount of […]
All You Need to Know About Vernacular SEO
The backbone of any online or digital marketing company is its Search Engine Optimization (SEO). It is known to bring in a lot of traffic to a website. It is important to remember that English might be a universal language, but it isn’t spoken everywhere. Many people around the world do not speak English. Therefore, […]