What Is a Social Listening Report in Marketing?Social listening is the process of monitoring and analyzing online conversations related to a brand, product, or industry. It involves tracking social media platforms, online forums, blogs, and other digital channels to understand what people are saying about a particular topic. A social listening report is a document that provides a comprehensive summary of the insights and data gathered through social listening efforts. Essentially, it compiles all the information collected through the social listening process. The social media listening reports typically include the following:
- an overview of the most important conversations and trends,
- the sentiment (positive, negative, or neutral) of those conversations, and
- a breakdown of the most active users and influencers.