What is Social Media Analytics?Social media analytics is a valuable tool for gathering data from different social networking channels. It lets you gain insights to facilitate the improvement of your SMM campaign performance. Using analytics tools, you can take advantage of big data and data mining technologies. Analytical data is the key to optimizing the social media campaign. You will be able to understand the effectiveness of your social media activities. Comprehensive data analysis enables you to tweak your strategy and content. Advanced tools give you an analytical report based on your brand outreach, conversion, and audience engagement on social platforms. For instance, the number of comments and likes on a Facebook post defines your audience’s engagement level. So, based on the number of clicks and likes, you can gauge the performance of your social media content. You May Also Read : Types of Social Media Analytics
Objectives of Social Media AnalyticsThere are various objectives and purposes for using social media analytics :
Identify the content’s performance and test audience behavior–While planning the social media strategy, you make different assumptions about the audience’s needs and preferences. But how will you validate your assumptions? Use social media analytics to track and measure audience engagement.
Measure your campaign’s ROI–You have invested a significant amount in social media ads and other resources. Tracking your ROI is one objective of using analytics tools.
Make important business decisionsAn analytical report on social media campaigns simplifies your decision-making process. For instance, audience sentiment and market trend analyses influence your decisions on customer service, budgeting, and resource planning.
Track your competitorsAnalytics tools help you identify your competitors’ activities on social platforms. You can understand your target audience’s behavior and reaction to particular content. Advanced tools can be a great resource for your SMM campaign. It gives an idea of the most effective factors for your promotional activities.
5 Advantages of Social Media AnalyticsIf you have started your SMM campaign, social media analytics can give you many advantages.
Better Understanding of Target Market
Improved Product Pricing
Give Better Opportunity for Innovation
Help Tweak the Existing Strategy for Better Results
- The demographic profile of your target audience
- Hashtags used by them
- Time of day when they are highly active on social platforms
- Preferred video posts and images
- Type of social media content that draws your audience’s interest
Help Avoid Mistakes Made By Your Competitors
3 Disadvantages of Social Media AnalyticsSocial media analytics also has some disadvantages, which includes :
Doesn’t Inform How to Improve Our Strategy
Real-Time Processing is Not Possible
External Tools are Needed to Analyze Campaigns Effectively
How Konnect Insights Analytics Can Help You?Konnect Insights is a unified platform with built-in BI tools and an intuitive dashboard to provide you with insightful data. There are more than 3000 third-party integration options available with Konnect Insights. This platform gives you real-time market intelligence, and you can refine your strategy accordingly. You have no chance of missing any online conversion about your brand. So, it is easy to listen to your potential customers’ words using the software. Other amazing features of the application include :
- Response management
- Social Analytics
- Social CRM
- Surveys and feedback
- Social publishing
- Crisis management