Skip to content Home > Social media analytics
Social media analytics
Konnect Insights measures every post, reel, story and campaign, benchmarks you against competitors, and connects your numbers to the customer conversations behind them. Konnect AI+ then suggests what to post next.
The basics
Social media analytics is the measurement of how your social content, campaigns and profiles perform: reach, impressions, engagement, views, clicks and audience growth. It tells brands what to post, when to post it and where to invest.
Most tools stop at the numbers. Konnect Insights goes two steps further.
Four levels of insight
From a single reel to a full campaign to your whole category, see performance at the level the decision needs.
Every post, reel and story is measured on the metrics that matter, and compared by format, so your team stops guessing and starts repeating what works.
Tag posts into campaigns, then see reach, engagement and clicks for the campaign as a whole, with organic and paid performance reported separately.
See who follows and engages with you, how your audience is growing, and when they are most active, by profile and across profiles.
Track competitor profiles next to your own and see where they are winning attention, with what content, and how often they post.
| Brand | Engagement | Follower growth | Posts/week |
|---|---|---|---|
| Your brand | 2.4% | +1.1% | 6 |
| Competitor A | 3.9% | +4.6% | 11 |
| Competitor B | 2.9% | +1.8% | 8 |
| Competitor C | 1.7% | +0.6% | 5 |
Why Konnect Insights
Analytics, publishing, listening and customer care run on one platform. So the numbers and the conversations sit side by side, and your team sees what a social-only tool cannot.
A social-only analytics tool
Konnect Insights
One post, every signal it creates, in one view. That is how a viral reel and a spike in complaints get seen together, the same day.
Konnect AI+
Konnect AI+ studies what your audience responds to and turns it into specific, practical suggestions for your next posts.
Topics suggested from your audience's preferences, your engagement history and current trends.
Publishing times recommended from when your audience is actually active, by profile.
Advice on formats, visuals, hashtags and interactive elements that lift engagement.
Suggestions update as new performance data comes in, so they improve with every post.
Your reels earn 2.9x the engagement of images, and your audience is most active between 7 and 9 pm. Plan two how-to reels this week and schedule them for 7:30 pm.
ExampleKRC Konnect Research Cloud
Dashboards tell you what happened. KRC answers what it means for the business, in plain language, from your social data and every other customer conversation.
Example answers are illustrative, based on typical patterns. KRC answers from your own customer conversations.
Reporting and sharing
Share live performance with the people who need it, in the format they prefer, without exporting spreadsheets every Monday.
Start from a template, build with the BI tool, or describe what you need and let Konnect AI+ create it.
Share a live dashboard link that opens without a login, with password protection and an expiry date.
Send weekly or monthly performance reports to the people who need them, automatically.
Export any chart for decks and review meetings in a click.
Match dashboards to your brand or to each business unit.
Control who sees which profiles, brands and reports.
Coverage
Measure your owned profiles on the networks that matter, then extend the view with social listening and customer care in the same platform.
Social listening, messaging, reviews and care channels add the conversations that never reach your page.
Know the difference
Three different jobs. Konnect Insights does all three on one platform.
| Social media analytics | Social listening | CX Intelligence (KRC) | |
|---|---|---|---|
| Question it answers | How did our content and campaigns perform? | What are people saying about us and our competitors? | What are customers telling the business, and what should we do? |
| Data | Your own profiles, posts, reels, stories and campaigns | Public conversations across social, news, blogs, forums and reviews | Every customer conversation: social, listening, care, chat, email, calls and reviews |
| Typical users | Social media and content teams | Brand, PR and insights teams | CEOs, CMOs, CX and business leaders |
| Output | Dashboards, benchmarks, posting guidance | Alerts, sentiment, share of voice, trends | Plain-language answers with recommended actions |
Go deeper: Social listening
Questions
Social media analytics is the measurement of how your social content, campaigns and profiles perform: reach, impressions, engagement, views, clicks and audience growth. It helps brands decide what to post, when to post it and where to invest. Konnect Insights adds the customer conversations behind the numbers, so teams also see why content performed.
Owned-profile analytics covers Facebook, Instagram, X, LinkedIn and YouTube. Social listening extends coverage to news, blogs, forums, reviews and other public sources, and the full list of channels and data types is on the channel coverage page.
Yes. Reels insights track views, likes, comments and shares. Stories insights report views, engagement and viewer demographics. Both sit alongside post-level metrics so you can compare formats.
Yes. You can track competitor profiles and compare engagement, follower growth, posting frequency and top-performing content against your own. For share of voice across the wider web, use social listening in the same platform.
Yes. Organic and paid reach are reported separately, so you can see what content earns attention on its own and what needs budget behind it. Campaign tagging groups posts so you can report on a campaign as a whole.
Yes. Konnect AI+ suggests content topics based on audience preferences, engagement history and trends, recommends posting times based on when your audience is active, and offers guidance on formats, visuals and hashtags. Suggestions improve as new performance data comes in.
Social media analytics measures how your own profiles and content perform. Social listening tracks what people say about your brand, products and competitors anywhere online, including conversations you are not tagged in. Konnect Insights runs both on one platform.
Yes. Dashboards can be shared as live public links with password protection and an expiry date, sent as scheduled reports, or downloaded as charts. Leaders can also ask KRC questions in plain language instead of reading dashboards.
A standalone tool reports the post. Konnect Insights connects the post to the comments, messages, care tickets and listening conversations it created, because analytics, publishing, listening and customer care run on one platform.
We will connect your profiles and show you what performed, why it performed, and what to post next, on your own data.
