The Automotive Manufacturer Driving Towards Satisfying Its Customers
An Indian multinational automotive manufacturing company based out of Pune, its footprint spans a wide range of industries: two-wheeler and four-wheeler, home appliances, lighting, iron, and steel industries. It is deemed as the fourth largest two and three-wheeler manufacturer. They have branches in Europe, Asia, Latin America, and the USA. The multinational automotive company was […]
The Digital Agency Leveraging Market Insights
A marketing agency that is here to help brands discover their purpose as fellow humans and do things of importance, establishing a new type of connection between brands and their followers. Their line of work is to promote effective digital transformation. They accomplish this by offering a variety of services, including marketing, design, strategy, and […]
Financial Conglomerate Transcending CX With Social Listening
The finance company, a wholly-owned subsidiary of the same enterprises, is the brand group’s flagship firm. It is a housing finance company involved in a variety of financial services. It offers wholesale and retail lending options across industries, including early-stage private equity, structured debt, senior secured loans, construction finance, and Flexi lease rental discounting in […]
A Global Technology Company Assisting Brands With Digital Transformation
The next-generation global technology company that assists businesses in reimagining their operations for the digital age. Their technological products and services are the result of four decades of innovation, a world-renowned management philosophy, a strong culture of creativity and risk-taking, and an unwavering focus on customer connections. They are also proud of their numerous diversity, […]
How A Telecom Entity Regulates The Industry With Social Listening
Telecom services are widely recognized as an important tool for a nation’s socio-economic development, and so telecom infrastructure is viewed as a crucial component in achieving socio-economic goals in India. As a result, initiatives to promote the spread of telecommunications services have been implemented. Digitization Digital technology is being integrated into all telecommunications companies’ products […]
Why Is Marketing Automation Incomplete Without Social Listening?
At the beginning of 2020, the amount of social media users stood at 3.8 billion, which means roughly every other individual has a social media profile. Monitoring them gives marketers access to a plethora of information they share every day on the web. With so many people accessing the web, it also results in a […]
How Can Social Listening Help in SWOT Analysis
As the digital era favors online presence more, inclination towards social media listening will benefit companies that maintain a sufficient online presence. Social listening, or social media listening, involves utilizing social networking channels to reach out to customers. This way, a business can track its mentions and conversions to analyze the insights and discover profitable […]
Usage of Natural Language Processing (NLP) in Marketing Analytics
When computers first came into the scene and people were trying to understand it, very few prophesied that the opposite might be a possibility someday. They had their programming language and spoke in ‘ones’ and ‘zeroes’, and could only perform the most basic tasks. With time, they evolved and started catering to more tasks. Calculations […]
How Does Social Listening Helps In Personalization?
The media has seen a truckload of changes in the last few decades. Especially in the last few years, social media has become a powerful tool to understand customers and curate personalized offerings. Personalization is a strategy that lets you leverage data and data analysis to better cater to your target audience, prospects, and customers. […]
CMO’s Guide To Social Listening!
As per a survey by Statista, social media penetration in 2022 stands at around 58 percent of the global population. If we provide enough impetus to the figure, it is easy to understand that it can be one of the factors driving the way we do business. “Social Media penetration in 2022 stands at around […]