Customer Experience: The Key to Success
Research conducted by American Express has revealed that 90% of customers are ready to spend more to have a better experience. Similarly, the Temkin Group has also published a report stating that companies earning $1 billion per year can make an additional $700 million in just 36 months after making appropriate investments in customer experience. […]
Your Guide to Business Intelligence
We live in a technology-driven world where individuals and enterprises must adapt to the latest technology to survive and thrive. Technology plays a vital role for businesses in every domain. From recruitment to marketing, getting the best results is next to impossible without using the right tools and technologies. While it can be challenging to […]
Usage of Natural Language Processing (NLP) in Marketing Analytics
When computers first came into the scene and people were trying to understand it, very few prophesied that the opposite might be a possibility someday. They had their programming language and spoke in ‘ones’ and ‘zeroes’, and could only perform the most basic tasks. With time, they evolved and started catering to more tasks. Calculations […]