KRC TRUST LAYER ARCHITECTURE
Skip to content How We Keep Your Data Private, Secure And Completely Yours
Konnect Insights' Konnect Research Cloud (KRC) brings the power of large language models (LLMs) including Claude and GPT models directly to your brand's customer intelligence workflows. But there's a critical question every enterprise must ask before deploying AI on their customer data:
How do you get the benefits of frontier AI without handing your proprietary brand data, customer conversations, and competitive insights to a third-party AI provider?
This document answers that question. It explains exactly how KRC is built, what data AI models see and don't see, and how the KRC Trust Layer, Konnect Insights' proprietary data governance architecture ensures that every insight is generated from your data, while your data remains entirely in your control.
Modern AI assistants are transformative. They can summarise thousands of customer messages, identify trending complaints, surface agent performance issues, and write perfect responses in seconds. But they come with a challenge that is rarely discussed openly:
KRC is built on three interlocking layers. Each layer has a specific role in ensuring that AI responses are both intelligent and secure.
Every brand on Konnect Insights has a dedicated, isolated index. No two brands share a data partition. Your customer mentions, social media messages, ticket data, agent replies, sentiment scores, and engagement metrics all live in a single namespace keyed exclusively to your account.
Each brand is assigned a unique Id. All data is stored in an index. This is enforced at the infrastructure level, not just at the application level, making cross-brand data access architecturally impossible, not just policy-restricted.
This is the heart of KRC’s security model, a secure, two-way data gateway that ensures AI models work with your context without receiving your raw data. Konnect Insights has built its own equivalent: the KRC Trust Layer.
The KRC Trust Layer is a Model Context Protocol (MCP) server that sits between your brand data and any AI model. It acts as an intelligent, authenticated intermediary:
Just as Salesforce's Agentforce Trust Layer acts as a governed bridge between ChatGPT and Salesforce CRM data ensuring proprietary business context is available to AI without exposing raw records, the KRC Trust Layer acts as the governed bridge between AI models and your brand's social and CX intelligence. Your data is the fuel. The Trust Layer is the firewall.
Every single request to the KRC Trust Layer must carry a valid, encrypted API token. There is no anonymous access. The authentication flow works as follows:
This is the section most enterprise customers care most about. Here is a precise, transparent breakdown of what Claude, GPT, or any other AI model receives when KRC is in use:
Below is a plain-language walkthrough of what happens when an analyst asks KRC a question like "What were the top complaint themes for my brand last week?"
The KRC Trust Layer enforces the following security guarantees at the code and infrastructure level not just by policy:
When Salesforce announced Agentforce Sales in ChatGPT, they articulated a principle that resonates deeply with how we have built KRC:
"Even the most powerful AI needs to be fluent in the unique context of your business – your pipeline, your history with a client, and your strategic priorities."
At Konnect Insights, this is our operating philosophy for KRC. AI is only useful when it understands your brand. It is only trustworthy when it cannot see anyone else’s. The KRC Trust Layer is how we deliver both at once.
Your brand's intelligence, your customer conversations, your sentiment data, your CX metrics is your most competitive asset. KRC gives you the intelligence of frontier AI models while ensuring that asset remains locked in a vault only you hold the key to. AI gets the context. You keep the data.
KRC is an enterprise-grade AI intelligence layer purpose-built for the customer experience domain, with security architecture that matches the sensitivity of the data it handles.
The KRC Trust Layer ensures that:
This Is Konnect Insights’ KRC Trust Layer.