Skip to content B2B Social Listening: The Ultimate Guide
According to a Statista survey of B2B marketers conducted in November 2022, 22% of people used LinkedIn to distribute their content, while 21% used Facebook. In B2B social media, LinkedIn is the most important social network for reaching out to business buyers and connecting with professionals in general. Building relationships, establishing thought leadership, generating leads, […]
Everything About Online Reputation Management
Table of Contents What is online reputation management? How is online reputation management different from SEO? Importance of Online reputation management Impact of online reputation management 8 online reputation management techniques for brands How do I implement an online reputation management strategy? About Konnect Insights Introduction Building a robust online presence is one of the […]
Getting Started with Social Media Marketing
Using social media marketing to reach prospects and customers is a powerful marketing strategy for businesses of all sizes. Every year, billions of dollars are spent on marketing various types of content on social media to generate reach, engage customers, educate them, and directly sell (thanks to social commerce). As per Statista data, spending on […]
Marketing Trends In Pharma Industry
In the pharmaceutical industry, marketing teams use several promotional measures to make their products and services available to customers. In the pharma industry, the customer, i.e., the patient and his family, ideally sit at the top of the chain. As a result, orientation marketing best serves the pharmaceutical manufacturing industry, which involves prioritizing, identifying needs, […]
Social CRM: All You Need To Know!
The world of customer relationship management (CRM) has undergone a transformational shift after the emergence of the internet, followed by social media platforms. We still remember the days when phone lines were jammed and emails went unanswered as soon as any brand faced a crisis. Due to the one-way communication channel, where the power of […]
The Complete Guide To Marketing Analytics
What is marketing analytics? Marketing analytics studies data from marketing campaigns to discern patterns such as how a campaign contributed to conversions, consumer behaviors, regional preferences, creative preferences, etc. It involves measuring the marketing activities of a business by utilizing technologies and software that collect marketing data, aggregate it, and offer visualizations that help them […]
How To Build A Digital Ecosystem For A Brand?
A Guide to building a digital ecosystem A digital ecosystem enables an organization to cut costs, be more agile, and create products faster. Businesses recognize the advantages of digital ecosystems, which allow them to collaborate internally, connect with other companies, and share resources and expertise. Therefore, more than 80% of companies today leverage digital ecosystems […]
An Overview Of How To Create A Positive Brand Influence
When approaching a brand, customers connect not only with the offered product or service, but also place value on intangible aspects like the personality and reliability of a company. In other words, the idea of a brand is of importance. This universal truth isn’t sufficiently established through science, but the general tendency of human nature […]
What It Takes To Create An Outstanding Marketing Plan
An insightful marketing plan helps a company define its target audience and identify the proper channels to engage with them. Enterprises need an extensive marketing plan to execute their promotional campaigns. However, creating an effective marketing plan is easier said than done. The marketing plan for a B2B company includes business goals, competitive landscape, market, […]
Successful Strategies to Win Customers Via Social Media
Social media has become an essential part of our lives over the last couple of decades. Social media allows people to interact with others and share interests or personal information without phone calls or significant face-to-face interaction. It can be utilized to spread information and grab a massive following of customers, but how can businesses […]