Blogs

In a study conducted by the Harvard Business Review, a staggering 95% of new products fail because brands don’t listen to their customers. This alarming statistic brings to the fore the crucial role of social listening for product development. Understanding customer behavior and preferences has never been more vital as

We have witnessed a significant shift towards impleme­nting omnichannel strategies in the­ dynamic marketing field. This approach aims to provide custome­rs with a seamless shopping expe­rience, whethe­r they choose to make purchase­s online using a desktop or mobile de­vice, through phone transactions, or at physical stores. It has marke­d a

Oh, the wonders of the omnichannel strategy—a mystical approach that promises to create a seamless symphony throughout the entire customer journey, leaving them singing praises for your brand (maybe not on mountaintops, but you get the idea). It’s an all-encompassing marketing wonderland where businesses can connect with customers through various

In today’s fast-paced digital landscape, businesses have an ever-expanding array of communication channels to engage with customers. Multiple touchpoints have given rise to the concept of omnichannel marketing, from websites and social media to emails and mobile apps. This blog will delve into the strategies and practices necessary to achieve

One of the specific tasks of digital marketers is to find marketing opportunities every month. Each month has some special days that brands can utilize to reach out to their audience.  If you are a marketer, you can use the promotional opportunities in August to create a content calendar. You

Greetings, my fellow brand aficionados! Have you ever marveled at those companies that effortlessly forge meaningful connections with their customers, almost as if they possess mind-reading powers? It’s like they anticipate trends before they even emerge! Well, here’s the captivating secret behind their triumphs: social listening. Picture it as the

Hey there, shopaholics and sneakerheads! Let us take you on a retail adventure. Imagine stepping into a store, eager to find those awesome kicks you spotted online. But hold up! Instead of being greeted with a warm “Welcome back, savvy shopper!”, the staff seems to be living in a parallel

Hey there! Welcome to the wild and wonderful world of customer experience! Get ready to dive headfirst into a thrilling journey where we’ll uncover the secrets to achieving a unified customer experience for your brand. Trust me, it’s going to be epic! Together, we’ll navigate through a maze of strategies

Different customers use different modes of communication with their favorite brands. In this digital era, many people spend their time online. Brands can utilize this opportunity to collect insights regarding their customer’s behaviors, expectations, interests, and more.  Those who connect offline might also use online platforms to check the status

Hello there, fellow brand enthusiasts! Today, we will embark on an exciting journey into customer care and its incredible impact on building brand success. If you think customer care is just about smiling representatives and canned responses, think again! It’s time to explore the fascinating world of unified customer care

A poor social listening strategy can make you lose important customer insights. With social listening, you can determine what your customers think about your brand and products. However, it is not limited to just that.  Social listening also allows you to track competitor brands, monitor industry events, stay updated with

Hello marketers! Today, we go through an exhilarating article to uncover the secrets of customer experience trends that are transforming the landscape of consumer-facing industries. As a customer-centric enthusiast, I’ve scoured the realm of CX to bring you an informative and entertaining account of the latest innovations. So, fasten your

Introduction Today’s business landscape has become quite fast-paced and competitive. This is why brands need to deliver outstanding customer service. Having a seamless and consistent experience across all touchpoints is important to meet rising customer expectations. But, many brands face significant challenges in unifying their customer care due to incomplete

Hey, marketers! Are you ready to embark on an awe-inspiring journey into the future of social media? Oh, and don’t worry if the term “Generative AI” sounds like something out of a sci-fi movie. In this captivating article, we’ll unravel the potential of Generative AI to revolutionize content creation, provide

In today’s digital age, online reputation management (ORM) has become an indispensable aspect of business success. With the rapid growth of the internet and social media, brands are more exposed than ever to the opinions and perceptions of their audience. ORM plays a pivotal role in shaping how a brand

In today’s market, customers utilize various channels for shopping and seek multiple ways to access customer support services. Retail stores, eCommerce apps, and social media platforms are among the popular choices.  However, providing inconsistent services across these channels may lead to customer attrition. Ensuring a seamless experience is crucial to

According to an article on TrustRadius, e­stablishing a strong social media presence­ offers small businesses a highly cost-e­ffective means to enhance brand engageme­nt and revenue. Notably, ove­r 75% of consumers have made purchase­s based on products they encounte­red on social media profiles, unde­rscoring the pivotal role played by social me­dia

Hey there, fellow entrepreneurs and business enthusiasts! Welcome to a thrilling journey through social analytics for customer insights. Hold tight because we’re about to embark on a data-driven adventure that will inform and entertain you. You might think social media is all about endless cat videos and viral challenges, but

Greetings, fellow data enthusiasts and advocates for small businesses! Today, we embark on an exhilarating journey into social media analytics. If you are a small business owner, you might wonder why this topic is relevant. Get ready, because we are about to explore how this formidable tool has the potential

Social media marketing is all about collecting data to understand the type of content that customers engage with the most. As a part of marketing, we have to identify the influencers who can promote brand ideas and products. The social media space is so vast that it is impossible to

In the ever-evolving world of social media, the team at Meta have created a new platform called “Threads.” Threads offer an exciting way to share and engage with your audience by creating threaded conversations and cohesive content experiences. We will explore the power of Instagram Threads and share tips on

Hey there, fellow social media enthusiasts! Are you ready to plunge headfirst into the mesmerizing realm of social media analytics? Well, fasten your seatbelts and get ready to set sail on an exhilarating adventure where we’ll unearth the five most essential metrics that hold the key to mastering the art

Online reputation management for NGOs (Non-Governmental Organizations) is equally important. A good reputation helps them get grants from different sections of society. If you run a non-profit organization or NGO, you must first develop a website. The website will be useful for expressing the story behind your foundation.  In this

The way customers perceive a brand often depends on what they see online. Most businesses and customers conduct research online before purchasing any products or services. So, maintaining an online reputation becomes essential for your business. You can approach an online reputation management firm to build your online reputation. Its

Your social media accounts and pages represent your brand just like your website or smartphone app does. The audience is active on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and other social media platforms. Then, there are specific review sites for specific businesses.  For example, TripAdvisor, Tripoto, and MakeMyTrip review hotels and