One of the specific tasks of digital marketers is to find marketing opportunities every month. Each month has some special days that brands can utilize to reach out to their audience. If you are a marketer, you can use the promotional opportunities in August to create a content calendar. You can improvise the ideas that some brands have tried previously. The pre-existing ideas can be fine-tuned to make your marketing campaigns in August impactful. Some days can be used for branding whereas some days can be used to promote the products/services. In this article, you will see some inspirational marketing ideas for the August content calendar. You can use them in your August marketing calendar to impress your clients!
Independence Day Independence Day is one of the most celebrated days in the country since India gained freedom on August 15th, 1947. Independence Day in India observes various cultural and national events that keep the Indian spirit alive in the hearts of billions of Indians. Amul’s social media campaign around the 75th Independence Day of India saw great success after they came up with a touching yet hilarious Instagram post. The idea of “Sabka Fundamental Bite” was displayed in the picture – another great example of excellent wordplay. There are numerous sales and offers during Independence Day. Thus, brands should prioritize their content marketing strategy to get the attention of the majority of users. This will allow businesses to spread the word about their products and services to the masses.
Lewis Furniture Stores – World Humanitarian Day You do not have to be promotional all the time. Some days in August can also be used to show that you care for society and its well-being. World Humanitarian Day allows you to include this in your customer engagement ideas for August. It is a day on which we acknowledge the efforts of health workers, soldiers, or anyone who sacrifices their lives for a humanitarian cause. Lewis Furniture Stores acknowledged the sacrifice of aid workers on this day last year. A simple post with an impactful and emotional caption is enough to impress the audience. It instills their faith in your brand and helps you to gain their respect and support. Moreover, it helps to maintain your online reputation and perception in the minds of your followers. Check the post of Lewis Furniture Stores here:
Important Dates To Remember In August
Here is a list of some significant events in August for which creating content can do wonders. Also, take a look at some of the brands that were able to capitalize on these major days in their favor by curating incredible content. These are some days that brands should note down to understand August marketing trends and content marketing ideas:Date | Event/Festival |
August 1 | Respect for parents’ day | Black Business Month |
August 6 | Friendship Day |
August 8 | Quit India Movement Day | International Cat’s Day |
August 9 | National Book Lover’s Day | Muharram | Nagasaki Day |
August 11 | National Sons and Daughters Day | World Lion Day | World Biofuel Day |
August 12 | International Youth Day | International Elephant Day |
August 13 | International Left-Handers Day | World Organ Donation Day |
August 15 | Indian Independence Day |
August 19 | World Photography Day |
August 19 | World Humanitarian Day | World Photography Day |
August 20 | National Lemonade Day | World Mosquito Day |
August 21 | Senior Citizens Day |
August 24 | Burgers Day |
August 25th – 30th | World Water Week August |
August 26 | Women’s Equity Day |
August 26 | Women’s Equality Day | International Dog’s Day |
August 29 | National Sports Day |
August 30 | Blue Moon Day | Small Industry Day |
August 31 | Eat Outside Day |