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v2.0 · 2025
Brand Guidelines
Our Identity.
One Voice.
Every element here — color, type, logo, tone — reflects who we are: a platform that makes AI and omni-channel CX simpler and more delightful. Use these guidelines to express that, consistently.
01
Logo System
Segmented ring monogram + single-line wordmark. Never distort, recolor, or separate.
Primary — Dark Background
Primary — Light Background
Reversed — Blue Background
Monogram Only — Icon Use
Wordmark Only — Horizontal
Clear Space Rule
Maintain minimum clear space equal to the height of the "K" in KONNECT around all sides of the logo.
1× "K" height
02
Color Palette
Two visual registers: clean/enterprise for core pages; dark/cinematic for AI+ and KRC.
Primary
#0A5A94
Brand Blue · Trust · Intelligence
CTAs Headers Links Icons Borders
100 700
Dark
#111827
Backgrounds · Body Text
Accent
#FFC107
Highlights · CTAs · Stars
Light
#F3F9FF
Light BG · Cards · Sections
Primary Light
#1A7BC4
Hover States · Links
Enterprise Register
White/light backgrounds. Primary blue for emphasis. Clean, minimal visual hierarchy.
AI+ / KRC Register
Dark backgrounds. Accent gold for highlights. Cinematic depth with gradients and glow.
Accessibility
All text on primary blue must be white. Accent yellow requires dark text only. Minimum 4.5:1 contrast ratio.
03
Typography
Poppins exclusively. Bold weights for impact, regular for body. No exceptions.
ExtraBold · 800
Aa
Make CX Simpler.
Make It Delightful.
Make It Delightful.
Bold · 700
Aa
Section Titles &
Card Headers
Card Headers
Medium · 500
Konnect Insights empowers enterprise brands to deliver unified customer experiences across 27+ channels — intelligently, effortlessly.
Regular · 400
Body copy is set in Poppins Regular at 14–16px with a line-height of 1.65–1.75. This ensures optimal readability across enterprise dashboards, documentation, and marketing materials.
Token
Size
Sample
Display
72px
KI
H1
48px
Omni-Channel CX Platform
H2
32px
Social Listening & Analytics
H3
22px
Konnect AI+ Features
Body LG
16px
Enterprise-grade customer experience management
Body
14px
Unified ticketing, social listening, analytics and AI in one platform
Caption
11px
Version 2.0 · 2025 · Confidential
04
Brand Voice
Confident. Human. Insight-driven. We never oversell — we show proof.
Confident
We know our product works. No hedging, no over-qualifying. State it clearly, back it with proof.
"Konnect Insights reduced response times by 40% for leading BFSI brands."
Human
We talk to people, not personas. Empathy first — especially in CX.
"Your customers are talking. We help you listen — and act."
Insight-Led
We lead with intelligence, not features.
"From noise to intelligence — across every channel, in real time."
Direct
No fluff. No empty marketing language.
"27 channels. One platform. Zero switching."
Global-Ready
We speak to India, GCC, and SEA markets.
"Built for enterprise. Trusted across India, UAE, and Southeast Asia."
AI-Forward
AI isn't a buzzword for us — it's the engine.
"Konnect AI+ doesn't just automate — it understands context."
05
Mission Statement
To make omni-channel and AI simpler and more delightful, to help brands make their customers happier.
Simpler
We reduce complexity. Where others add layers, we remove friction. One platform, one truth, one team.
Delightful
Every interaction — for agents, analysts, and executives — should feel intuitive, even joyful. Design matters.
Happier Customers
The north star is always the end customer. Not just resolved tickets — real, lasting satisfaction.
06
Visual Style
Two modes. One brand. Never mix registers on the same surface.
Enterprise Clean
White / light blue. Professional photography. Data-forward.
AI+ Cinematic
Dark. Luminous accents. Abstract data visualization.
KRC Executive
Sophisticated. C-suite. Strategic intelligence aesthetic.
Human CX
Warm. Real people. Customer stories. Empathy-driven.
✓ Use
- — Real people in professional environments
- — Clean, uncluttered compositions
- — Data visualizations and dashboards
- — Consistent color grading per register
- — Abstract network / connectivity metaphors
✗ Avoid
- — Generic stock photo clichés
- — Purple gradients or rainbow palettes
- — Cluttered compositions
- — Mixing enterprise and cinematic registers
- — Cartoonish illustrations in B2B contexts
07
Iconography
Line icons preferred. Consistent stroke weight. Never filled icons in dark mode.
Core Product Icons
Icon Sizing
🎫
14px
🎫
20px
🎫
28px
🎫
40px
🎫
56px
Style Rules
2px stroke weight · Rounded caps · 24×24 grid
Primary blue on light · White on dark · Accent for callouts
Primary blue on light · White on dark · Accent for callouts
08
Do & Don't
The fastest way to break the brand — and how to stay on track.
✓ Do
Use Poppins for all branded communications — presentations, decks, social, web.
Maintain clear space around the logo equal to the height of one "K".
Use the two-tone logo (KONNECT in primary, INSIGHTS in dark/white) as default.
Write in active voice — "Konnect Insights unifies your CX" not "CX is unified by..."
Lead with outcomes, not features: "Reduce MTTD by 35%" before "monitor 27 channels".
Use the accent gold sparingly — it's a signal, not a background color.
Apply the enterprise register for product pages; cinematic for AI+ and KRC.
✗ Don't
Never stretch, skew, rotate, or add shadows/effects to the logo.
Never place the logo on a busy background without sufficient contrast or a clear space box.
Never use the accent yellow as a background on large surfaces.
Never use purple, green, or red as brand colors — these are reserved for status only.
Never write generic copy: "end-to-end solution", "best-in-class platform", "seamless experience".
Never use more than 2 font weights in a single design composition.
Never mix the enterprise and cinematic visual registers on the same page.