With the rise of customer engagement taking place in the complex social media management landscape, social media management has become an important part of businesses’ strategies. Social Studio had a suite of tools for years to simplify social media interaction and give valuable insights. While it is nearing the end of its life, organizations need to look for other solutions that can offer complete solutions to better customer engagement and experience. But apart from case management, Konnect Insights stands out as having a more complete view of how to manage customer experience.

The Role of Social Studio

The social studio played an important role in helping brands connect with their audiences. The main feature set was to allow businesses to track social media conversations, analyze sentiment, and measure the efficacy of their content. But with the sunseting of Social Studio, it’s important to note that just replacing it with another tool isn’t enough. Organizations require a platform for social media management that goes beyond the basics. And that is where Konnect Insights stands out – providing a 360-degree view of the customer journey.

Key Features of Konnect Insights

Konnect Insights is designed to meet the evolving needs of modern businesses by providing a robust set of features that empower brands to engage with customers more effectively:

1. Community Engagement: It involves engaging and building connections with target markets to elevate your brand on social media and encourage stills customer services.
2. Social Listening: Scans through relevant topics with a view to analyzing public opinion on the status of the brand in social media.
3. Social Analytics: Gives detailed insights about social media trends; evaluates content effectiveness; and helps align content strategies.
4. Social CRM: A social data aggregator that connects it to conventional CRM systems for a more holistic approach to customer interactions and interactions.
5. Social Publishing: Aids in the timely delivery of content onto the various social media accounts from one console.
6. Surveys & Feedback: Effectively receive and evaluate information about customers in order to define areas of improvement and increase the satisfaction of the customer.
7. BI Tools & Dashboards: A dashboard option is available where clients have full control over the data presented, including real-time updates of KPI.
8. Command Centers: Gathers information from different sources in order to monitor it in real-time, and make fast decisions.
9. Crisis Management: Allows possible crises to be dealt with real-time alerts and actions on brand protection and necessary actions to be taken.

Case Studies Reflecting the Impact of Konnect Insights and Salesforce Integration

To illustrate the effectiveness of Konnect Insights as an alternative to Social Studio, consider the following case studies:

• Indira Gandhi International Airport (IGIA): 

IGIA’s transition to Konnect Insights and  Salesforce resulted in the ability to streamline its customer experience with a 24×7 command center response time of 10–11 minutes.IGIA utilized the platform’s social listening,  social CRM, and advanced analytics as the platform helps handle up to 20,000 queries per day, making IGIA the most responsive airport on social media during the pandemic.

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• Real Estate Brand: 

After transitioning to Konnect Insights integrated with Salesforce, the real estate brand automated its social media lead capture and streamlined data transfer, achieving a 15% increase in lead conversions. With centralized data management and personalized engagement, social media engagement surged by 29%. The seamless integration also enhanced efficiency by 37%, optimizing both their communications and marketing strategies.

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Konnect Insights and Salesforce pair together with a seamless integration and provide a whole world of benefits to users. This integration is used by the largest brands to ensure each and every customer is satisfied to the highest degree. Explore the Salesforce and Konnect Insights integration

Migrate to Konnect Insight

Since the announcements of Social Studio’s sunset, more than 50 leading brands across industries like Aviation, FMCG, Retail and Pharmaceutical have successfully migrated to Konnect Insights without disturbing their preexisting CXM efforts within Salesforce. 

The migration has enabled them to extend their Customer Experience Management efforts from within the Salesforce platform. Wondering how you can achieve this for your brand? Migrate to Konnect Insights Today!

Conclusion

In conclusion, the transition from Social Studio to Konnect Insights goes far beyond mere case management. It’s about embracing a comprehensive, 360-degree approach to customer experience that enables organizations to understand and engage with their customers on a deeper level. By integrating community engagement, social listening, and advanced analytics, Konnect Insights not only fills the gap left by Social Studio but also elevates customer experience management to new heights. Companies seeking to enhance their social media strategy and encourage lasting customer relationships should consider Konnect Insights as a powerful alternative.