Today customer experience (CX) cannot work in a siloed system, therefore to stay ahead of the competition, companies must implement AI-driven platforms, to enhance their CX strategy. However, there’s a...

With social media playing an increasingly key role in customer engagement, the tools that businesses use to oversee these interactions become more and more important. Salesforce Social Studio, once a...

Social media has become an integral part of every business’s marketing strategy. With billions of people actively engaging on platforms like Facebook, Instagram, and Twitter, businesses can no longer ignore...

Due to the growing competitive environment in modern business, merely satisfying customers is not enough; one has to delight them. The increasing importance of social media and digital interactions to...

In a world where customers have a myriad of platforms to express their opinions and share their experiences, it has become increasingly important for businesses to understand and analyze the...

Customer Experience Management (CXM) refers to the practice of designing and controlling every interaction a customer has with a brand in order to provide a positive, consistent, and memorable experience....

How do you manage the complexity of customer insights to drive your business forward? In the vast expanse of digital communication, companies often grapple with choosing between Voice of Customer...

Introduction Have you ever walked into a store and felt like it was made just for you? From the decor to the warm welcome, everything feels perfect. Now, imagine having...

Introduction Gone are the days when a brand with superior product or service offerings would rule markets. With the ever-increasing competition, customer experiences are dictating brand perceptions and values making...

With new brands sprouting on a daily basis, making all markets saturated, having a superior product no longer ensures brand success. Customers expect a personal experience and high levels of...

Introduction Ever wondered what really makes customers loyal to a brand? Why do some customer experiences feel like a breeze, while others feel like a drag? Well, friend, you’re about...

Introduction With the advent of the internet, the demand for data, data management, and analytics has been on the rise. The case is the same for Customer Experience Management processes....

Introduction Social listening has become indispensable for brands today. Consumers frequently take to social media to discuss, complain about, and engage with brands. Having the capability to tune into these...

How about exploiting the full potential of social media for your content? Given the incredible number of 4.2 billion active social media users worldwide, best practices for social publishing are...

Have you ever pondered what insights you could glean from the vast universe of online chatter? “What does social listening measure?” is a pivotal question for marketers seeking to harness...

Introduction Launching a dream startup is exciting, but remember, your online reputation matters a lot for your business’s success. It can either boost or break your business. Focus on managing...

Introduction Have you ever wondered who makes sure that your interactions with a brand are consistently helpful and smooth? It is the Chief Experience Officer (CXO), a crucial role that...

Introduction In today’s digital landscape, social media has become an integral part of the marketing strategy for any agency. The ability to harness the power of social media and gather...

As the digital landscape continues to evolve, capturing and analyzing data has become an essential part of any successful marketing strategy. The ability to make data-driven decisions is crucial in...

Are you pondering whether diving into the world of Marketing Analytics is the right move for your business? It is a question worth exploring, as this powerful tool can both...

The employee experience encompasses all the interactions, perceptions, and emotions that an employee has throughout their journey with an organization. It starts from the moment they first come into contact...

In today’s digital landscape, social media has become an integral part of our lives. With over 4.2 billion users worldwide, social media platforms have transformed the way we connect, share...

In today’s digital age, online reputation can make or break a company. With 97% of people saying that online reviews impact their decision about whether or not to do business...

As the demand for social media management tools continues to grow, businesses are seeking alternatives to Sprout Social that offer robust features and seamless integration. Whether it’s social listening, community...

In today’s digital age, content creators face the challenge of standing out in a sea of information overload. The key to success lies in understanding your audience and delivering relevant,...

In today’s hyper-connected world, where every customer’s opinion can be heard and shared instantly across various online platforms, brand reputation management has become a critical aspect of business success. The...

In today’s digital age, having a well-defined digital marketing strategy is crucial for business success. However, developing a strategy is only the first step. To truly understand the effectiveness of...

Social media has become an integral part of any marketing strategy. However, studies indicate that simply posting content and tracking vanity metrics is not enough to gauge the success of...

In today’s digital age, social media platforms have become a goldmine of valuable data and insights. Organizations that harness the power of social listening, the process of monitoring and analyzing...

In today’s digital age, social media platforms have become powerful tools for brands to connect with their audience. Among these platforms, Twitter stands out as a hub of real-time conversations...

Online reputation is a crucial aspect of any business. It influences customer perceptions, purchase decisions, and overall brand loyalty. In today’s digital age, where information spreads like wildfire, reputation analysis...

In today’s competitive business landscape, delivering exceptional customer service and creating a remarkable customer experience are crucial for success. While these two terms are often used interchangeably, they are distinct...

TikTok has become a global phenomenon, with millions of users around the world spending an average of 52 minutes per day on the platform. This social media app allows users...

With the rise of customer engagement taking place in the complex social media management landscape, social media management has become an important part of businesses’ strategies. Social Studio had a...

At Konnect Insights, we are dedicated to providing comprehensive solutions that empower businesses to monitor, analyze, and enhance their customer experience. In line with our endeavour to serve our users...

Marketing and customer experience management have come a long way in the past decade. With the ever-increasing use of the internet and social media, CXM trends have changed a lot....

Customers’ demands are not only expected to be met but exceeded by brands in today’s competitive business landscape. Customer communications have now become multifaceted crossing the demographics of conventional channels...

Response Management is the process of responding to customer queries and complaints on social media and web channels. Automated Response Management is the aspect of omnichannel customer experience management that...

Introduction Generative AI is the latest trend that all industries are adopting. It has slowly become the norm which is enabling individuals from various industries accomplish much more than what...

With the evolution in technology, social media and web channels have become the preferred avenues for customers to reach out to brands. Thanks to the increasing availability and popularity of...

What is Social listening? Social Listening is the strategic process of consolidating conversations about a particular topic on social media and web channels. Social Listening is a great way for...

Introduction B2B social media analytics for marketing may sound complex if you are new to it. So, let’s break it down in the most simple way possible. Imagine you’re trying...