Mumbai, India
Mahindra First Choice, India’s largest Phygital used car buying platform, relies on Konnect Insights, an Omnichannel Customer Experience Management and Social Listening Platform, for ORM and Social Media needs.
Mahindra First Choice is in an industry that works on customer loyalty and trust. This has made it critical for the brand to ensure that each and every customer is 100% satisfied. Using Konnect Insights, the brand is able to track customer conversations across all social media and web channels and also take action against them. This has enabled them to provide a level of customer experience that is unmatched in the industry.
“We are delighted to announce that Mahindra First Choice has chosen Konnect Insights in its journey to excel in its customer experience management journey. Mahindra First choice is a brand that holds customer satisfaction to the highest standard and it is a privilege to be working with a brand of this caliber” quotes Mr. Sameer Narkar – Founder, and CEO at Konnect Insights
About Mahindra First Choice
Mahindra First Choice is India’s leading used auto retail platform, with the largest pan-India network in the industry. The company is part of the Mahindra Group with investments from Phi Capital, Valiant Capital, and Cox Automotive. The brand aims to transform the auto industry with simple, efficient, transparent, and equitable transactions. The brand works towards aggregating the demand and supply in the industry by trying to bring order to a once unorganized industry.
About Konnect Insights
Konnect Insights is an omni-channel customer experience management platform that helps brands leverage the 4 Pillars of Unified CXM by enabling them to listen to the conversations from all channels, learn from these conversations, and engage with their customers in meaningful ways and make them happier.
It is an all-in-one suite offering social listening + online reputation management (ORM) + social CRM + social analytics + social publishing + BI tools & dashboards + surveys + crisis management. It is a comprehensive platform that unifies, marketing, analytics, and customer experience and is trusted by leading brands from various industries.
The 4 Pillars of Customer Experience Management state that for brands to be truly customer-centric, they need to listen to customer feedback on social media, the web, emails, offline touchpoints, call centers, and chatbots (the first 2 pillars), evaluate and understand that data using analytics and CRM (the 3rd pillar), and act on that data by using social media publishing and marketing automations (the 4th pillar).
