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Social Listening: Can Porter’s Five Forces Help Determine Brand Impact?

Social Listening: Can Porter's Five Forces Help Determine Brand Impact?

As more organizations emerge, close-knit competition has become unavoidable. Therefore, to stand out from the crowd, social listening or social media listening is an important skill to master.  In the age of social media, brands have begun reaching out to customers through social networking sites. About 51% of brands have already started utilizing social listening, […]