Foundation Course – Customer Experience Management
4.83
(149 Ratings)
Foundation Course – Customer Experience Management
By Konnect Insights Academy
Categories: Basic Course
About Course
This course is focused on making you understand all the basics of social listening and customer experience management. Here we will start with understanding what Social Listening and Online Reputation Management is and we will conclude this course by understanding metrics and tactics on how to measure your efforts.
What Will You Learn?
- Embark on a transformative journey with Konnect Insights Academy, where you'll delve into comprehensive modules designed to elevate your understanding and proficiency in key areas of the digital space. Throughout the course, you'll gain invaluable insights into:
- Customer Experience Management
- The 4 Pillars of Omni-channel Customer Experience Management
- How to measure your CXM efforts
- Social listening in terms of Social CRM, ORM and CXM
- All about Social Listening
- Online Reputation Management and much more…
Course Content
Module 1: Customer Experience Management
-
Introduction
01:55 -
What is CX?
05:18 -
What is CXM?
05:21 -
The importance of CXM in today’s business landscape
05:38 -
Key differences between CRM and CXM
03:19 -
The different channels through which customers interact with businesses
03:40 -
What is omni-channel CXM ?
04:09 -
The challenges associated with multi-channel CXM
03:23 -
The benefits of adopting an omnichannel CX approach
04:01 -
Best practices for implementing omnichannel CX
04:00 -
Quiz Time!
Module 2: The 4 Pillars of Omni-channel CXM
-
Introduction
01:46 -
The First Pillar: email, social media, web, and offline touch-points
04:50 -
The Second Pillar: Calls & Chatbots
03:19 -
The 3rd Pillar: CRM + Analytics
02:38 -
The 4th Pillar: Social media publishing + Marketing automation + response management
03:09 -
Quiz TIme!
Module 3: Measuring Impact of CXM
-
Introduction
01:12 -
The role of metrics in CXM
02:55 -
First Response Time (FRTs)
03:46 -
Resolution Time (TATs)
04:58 -
Service Level Agreements (SLAs)
04:38 -
Customer Satisfaction (CSAT)
04:25 -
Net Promoter Score (NPS) Scores
05:16 -
Agent performance measurement
03:29 -
Quiz Time!
Module 4: Social Listening, Social CRM, ORM w.r.t CXM
-
Introduction
00:52 -
What is Social Listening and Why is it necessary for CXM
03:44 -
What is Community Engagement (ORM) and it’s importance in CXM
04:36 -
What is social CRM and how it is related to CXM
04:38 -
Quiz Time!
Module 5: Social Listening
-
Introduction
01:21 -
What is Social Listening?
05:05 -
Why is Social Listening important?
04:56 -
What are the major applications of social listening
04:13 -
Social Media Monitoring
03:23 -
What is the diffrence between social listening and social media monitoring
07:42 -
What kind of metrics and KPIs can be analysed through social listening?
04:57 -
How to choose a Social Listening Platform?
04:42 -
Quiz Time!
Module 6: Online Reputation Management
-
Introduction
01:25 -
What is ORM?
03:02 -
The Importance of ORM in today’s digital age
04:26 -
Best practices for ORM & response management
03:46 -
Response management metrics and analysis
04:21 -
Quiz Time!
Final Test
-
Certification Quiz
Student Ratings & Reviews
4.8
Total 124 Ratings
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127 Ratings
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19 Ratings
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2 Ratings
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1 Rating
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The short and to the point videos helped me in keeping track of important points that can be used in customer interactions.
It was a Great start for Learning
It was well structured and simple to understand the basics of CXM at beginner's level!
got a more knowledge about CRM
it was a very good experience. got to learn many things.
Nice and interesting course , gained a lot of insights on this topic
It was a good experience got to learn a lot from this course and came to know a lot about the current marketing practices and customer relationship management
Good, it was very informative
It`s a nice experience and a very educative model for anyone who wants to learn anything about CXM
Recommended, easy to understand
A very good and detailed course!
Teaching way is very excellent
Really great and very informative!
A great course to understand the basics of customer engagement and customer experience management.
A perfect foundation course for understanding the concepts of CXM where it helps you to get insights on CEM/CXM, Social Listening, ORM or Community Management and their impacts along with different metrics of these.
Starting of as an SDR at Konnect Insights, this was a very useful course
The course was really insightful and it helped me discover new concepts.
Good experience and a nice learning curve.
Thank you, this was very insightful!
The course gives a very good overview about the basics of customer experience management.
It is really easy to understand and helpful
Good
great
Excellent course
Insightful and in-depth understanding of the concepts.
The visuals are amazing. There is no need for taking notes. The concept gets easily registered in our mind. Thank you for this amazing course!!
The course is really beneficial from marketing perspective.
I love how explanatory the course is. It is really good.
It was quite good to understand the social media platform how
directly influence the brands and their reputation and perception. And also enhanced my knowledge.
directly influence the brands and their reputation and perception. And also enhanced my knowledge.
Yes..Learning the concept of cxm
It was very good
I learnt alot of valuable lessons and information to use in my day to day business. Great course
Better course
I learned alot
It’s was a good match for me ..really learnt a lot
It's was a wonderful course
This course has given me more insight on how to manage, interact with customer or consumer. The course has also broaden my knowledge on different tools that can make customer management easier.
very good for me i really enjoy it.
One of the finest programs in the market
The course have made me understand more about customer experience management. How we can use it as tool to improve and move our business forward.
it was good experience , i came to know things , i didnt know
excellent in terms of lecture delivery
The course was very informative with eye-catching graphics and point vise explanations. The best part is the real-life examples used to explain the concepts.
thanks Konnect Insights Academy
Its good for marketing knowledge and to enhance my resume
It's very informative. Thank you so much!
Very Informative course.
Is a-great corse and thank you
Nice course
Very insightful !
challenging and insightful
Nice , crisp and strong basics coverage!
I took this course and it was a great match for me. As someone who is interested in customer experience management, I found the course to be very informative and helpful. The course covered a wide range of topics, from the importance of omnichannel customer experience management to the role of social listening and online reputation management.
I particularly enjoyed the section on the four pillars of omnichannel customer experience management, which provided a comprehensive overview of the different aspects of CXM. The course also did a great job of explaining the importance of metrics in CXM and how businesses can effectively measure and improve their customer experience delivery.
I also appreciated the section on social listening, which provided a detailed overview of the benefits and applications of social listening. The course also covered the importance of ORM and provided insights on how to manage online reputation effectively.
Overall, I found the course to be very informative and helpful, and I would definitely recommend it to anyone who is interested in customer experience management.
I particularly enjoyed the section on the four pillars of omnichannel customer experience management, which provided a comprehensive overview of the different aspects of CXM. The course also did a great job of explaining the importance of metrics in CXM and how businesses can effectively measure and improve their customer experience delivery.
I also appreciated the section on social listening, which provided a detailed overview of the benefits and applications of social listening. The course also covered the importance of ORM and provided insights on how to manage online reputation effectively.
Overall, I found the course to be very informative and helpful, and I would definitely recommend it to anyone who is interested in customer experience management.
It is very detailed giving you a deeper insights into Customer experience
Must try
Very Good
A very good experience
It’s a detailed concept to enhance the knowledge in the areas of ORM, CXM and Social Listening. I’m Happy to deep dive in these skills with the practical example. Thanks Team for such an amazing courses and certification!
the course has alot of knowledge and very useful
Yes. the course was very helpful
It was a great foundation to starting my customer experience management journey. Very informative!
The course is Fantastic. Its helpful for the people who wanted to know about ORM, Listening, Brand management.
Good with relevant content for foundation course
I really loved this course! Each topic was explained very well, and I now have a clear understanding of Customer Experience Management. Thank you so much for this course!
Good
Learned about CX
excellent
Good
insightful !
Insightful and good learning experience. Thanks KI
It is exceptional
A great course for anyone who is looking to enter the realm of CRM and CXM
Great
Some what better
It was a very insightful course teaching you everything about Customer experience and from every point of view.
Good Content for understanding the CXM process.
it was a good match for me
The course was well-structured, with clear explanations and engaging quizzes that helped me grasp the knowledge about Konnect Insights.
Overall, I found this course to be extremely beneficial for the employee working in Konnect Insights as well as for the people dealing with the customer for their personal business growth.
Overall, I found this course to be extremely beneficial for the employee working in Konnect Insights as well as for the people dealing with the customer for their personal business growth.
very informative
newly evolving concept of customer experience management
The quality of the videos are outstanding and the attention to details on every term of CX is surreal.
Its simple and easy to understand.
Its simple and easy to understand.
It is an amazing course, would recommend. Explains every bit of Customer Experience Management.
I highly recommend this course to anyone looking to elevate their understanding of customer experience and drive tangible results for their organization.
The course is great and very informative
I truly love this course. I have learnt a lots of crucial things from this.
nice platform
very insightful
great
Thank you for providing such an excellent course to develop expertise. My request to you to provide more course on using the apps,software,tools to do business lucratively.
"It is a top quality course. Keep going, we need this type of course to improve our studies. Excellent. Thank you!!"
Great insights!
It' was an amazing and interesting course , the lecturers are very good , having both the course in words and in writing...it makes it easier to understand
Really good
Great course
Very exciting. Thanks a lot
great experience to grab the knowledge. was a insightful course
Great Course
Thank you for sharing this
Amazing
It's good
I've already started implementing some of the strategies I learned in this course into my business, and I'm seeing positive results.
The best part about this course is that it's free! But even beyond that, the quality of instruction is top-notch.
As someone new to marketing, this course was a game-changer for me. I learned so much about effective marketing strategies and techniques.
I've taken several online courses before, but this one stands out for its practicality and applicability to real-world situations.
KIA has made it so easy for customers and non - customers to grasp all the concepts so well. I am very happy with this launch.
This course exceeded my expectations! The modules on social listening and digital marketing were incredibly insightful. Highly recommend!"
Good
I've taken numerous online courses in the past, but this one truly exceeded my expectations. The module on reputation management (ORM) was particularly eye-opening, as it highlighted the importance of maintaining a positive online presence in today's digital age. I appreciated how the instructors provided practical tips and strategies for managing online reviews, responding to customer feedback, and mitigating reputation crises. The case studies and real-world examples provided valuable insights into how ORM can impact a company's bottom line. Plus, the fact that this course is free with a certificate upon completion is just the cherry on top. I would highly recommend it to anyone looking to enhance their online reputation and deliver exceptional customer experiences!
it was great study about social listening
Good
Very insightful course
This is course is Wonderful to me. Thank you for your sharing knowledge. I love it! God bless you all.
It's a good match for me I've gained a useful and valuable experience and knowledge about handling a business.
Amazing
Easy and good knowledge
Awesome i have learned so much from this.
Taking this course it will boost my knowledge and expertise in market world.
Knowledgeable
Awesome course..
it is a very knowledgeable course that can enlightened us non businesses management graduates that adds knowledge to us. superb!!!
It was great!
Good learnings
Konnect Insights Academy offers an exceptional learning experience. With expert faculty, industry-relevant curriculum, and a vibrant learning community, it's the perfect place to grow professionally. Highly recommend!
Very informative, and it helped me gain a lot of insights into the domain of social listening and marketing. The course structure was very well-structured to understand every nuance related to CXM, Social CRM, etc. 👌