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Social Listening: Can Porter’s Five Forces Help Determine Brand Impact?

Social Listening: Can Porter's Five Forces Help Determine Brand Impact?

As more organizations emerge, close-knit competition has become unavoidable. Therefore, to stand out from the crowd, social listening or social media listening is an important skill to master.  In the age of social media, brands have begun reaching out to customers through social networking sites. About 51% of brands have already started utilizing social listening, […]

How Can Social Listening Help in SWOT Analysis

How Can Social Listening Help in SWOT Analysis

As the digital era favors online presence more, inclination towards social media listening will benefit companies that maintain a sufficient online presence. Social listening, or social media listening, involves utilizing social networking channels to reach out to customers. This way, a business can track its mentions and conversions to analyze the insights and discover profitable […]