CXM Archives - Konnect Insights - An omni-channel customer experience management platform

CXM Tag

Why is Omnichannel Customer Experience so important?

Why is Omnichannel Customer Experience so important?

Let's break it down for you: "Omnichannel" means available and compatible on every channel, such as mobile, desktop, etc. "Customer Experience (CX)" refers to the totality of a customer's cognitive, sensory, and behavioral responses, perceptions, and experiences from interacting with the brand's services, products, websites, or any...

Read More
How Can Social Listening Help in SWOT Analysis

How Can Social Listening Help in SWOT Analysis

As the digital era favors online presence more, inclination towards social media listening will benefit companies that maintain a sufficient online presence. Social listening, or social media listening, involves utilizing social networking channels to reach out to customers. This way, a business can track its mentions...

Read More