Social CRM: An Evolved Form Of Traditional CRM

Social CRM: An Evolved Form Of Traditional CRM

The rise and rise of social media has changed the marketing landscape forever. Unsurprisingly, the adoption of Social CRM is…

Read more
Social Media Trends That Should Die In 2015

Social Media Trends That Should Die In 2015

There are certain social media trends that are getting so old and undesirable that they should be done away with.…

Read more
Brand Advocacy: Going beyond Influencers

Brand Advocacy: Going beyond Influencers

It's good to have thousands of engaged fans, but brand advocacy is where all the fun is. Successfully engaging with…

Read more
Top 5 Signs Your Brand Is A Lame Duck

Top 5 Signs Your Brand Is A Lame Duck

Lame ducks are characterized by their lethargic reaction to events that challenge their status quo. This kind of behavior is…

Read more

You Think Myntra's App Only Move is Reckless? Think Again

Myntra’s latest and unconventional move to go app only begs a question: Are the marketing wizards at Myntra on to…

Read more
Earn Social Trust Or Burn Ad-Spend

Earn Social Trust Or Burn Ad-Spend

It has been predicted that advertisers will be spending $23.68 Billion on social media across the globe in 2015. Social…

Read more
7 Questions you should ask before hiring a social media agency

7 Questions you should ask before hiring a social media agency

Social media is now an indispensable part of every brand’s marketing strategy. Brands of all size and shape have latched…

Read more
Windows 10 breaks the internet – for real!

Windows 10 breaks the internet – for real!

Go to our live Windows 10 tracker to see all the action in real time! Microsoft launched Windows 10 on July…

Read more
Top 5 Signs Your Social Media Efforts Are Not Working

Top 5 Signs Your Social Media Efforts Are Not Working

Social media has ushered in a cost effective mass communications channel. The great thing about social it is that it offers…

Read more
#UberPITCH: The reason why no entrepreneur will ever delete the app

#UberPITCH: The reason why no entrepreneur will ever delete the app

Immensely popular ride sharing app UBER has been using a novel approach for driving engagement with its audience in cities…

Read more
Social media analytics: Numbers don’t lie

Social media analytics: Numbers don’t lie

In 2014, global brands from industries as diverse as telecom, tourism, healthcare, real estate, retail and several others spent close…

Read more
Got the best social media tools? That’s no guarantee for success

Got the best social media tools? That’s no guarantee for success

Brands and agencies in particular use a plethora of tools meant for various purposes like social media analytics, monitoring, response…

Read more
Social listening dashboards are snapshots, don’t be obsessed with them

Social listening dashboards are snapshots, don’t be obsessed with them

A social listening dashboard is a data visualization tool that simplifies business intelligence for brand marketers. Dashboards are great when…

Read more

Social media as a customer service tool comes of age

Unless you’ve been living under a rock, you know that social media has become inseparable from our daily lives. Each…

Read more
Data Driven Marketers Are The New Gold

Data Driven Marketers Are The New Gold

These days there is no dearth of data that marketers can lay their hands on. Data about diverse brands is…

Read more