Social CRM: An Evolved Form Of Traditional CRM
The rise and rise of social media has changed the marketing landscape forever. Unsurprisingly, the adoption of Social CRM is…
Social Media Trends That Should Die In 2015
There are certain social media trends that are getting so old and undesirable that they should be done away with.…
Brand Advocacy: Going beyond Influencers
It's good to have thousands of engaged fans, but brand advocacy is where all the fun is. Successfully engaging with…
Top 5 Signs Your Brand Is A Lame Duck
Lame ducks are characterized by their lethargic reaction to events that challenge their status quo. This kind of behavior is…
You Think Myntra's App Only Move is Reckless? Think Again
Myntra’s latest and unconventional move to go app only begs a question: Are the marketing wizards at Myntra on to…
Earn Social Trust Or Burn Ad-Spend
It has been predicted that advertisers will be spending $23.68 Billion on social media across the globe in 2015. Social…
7 Questions you should ask before hiring a social media agency
Social media is now an indispensable part of every brand’s marketing strategy. Brands of all size and shape have latched…
Windows 10 breaks the internet – for real!
Go to our live Windows 10 tracker to see all the action in real time! Microsoft launched Windows 10 on July…
Top 5 Signs Your Social Media Efforts Are Not Working
Social media has ushered in a cost effective mass communications channel. The great thing about social it is that it offers…
#UberPITCH: The reason why no entrepreneur will ever delete the app
Immensely popular ride sharing app UBER has been using a novel approach for driving engagement with its audience in cities…
Social media analytics: Numbers don’t lie
In 2014, global brands from industries as diverse as telecom, tourism, healthcare, real estate, retail and several others spent close…
Got the best social media tools? That’s no guarantee for success
Brands and agencies in particular use a plethora of tools meant for various purposes like social media analytics, monitoring, response…
Social listening dashboards are snapshots, don’t be obsessed with them
A social listening dashboard is a data visualization tool that simplifies business intelligence for brand marketers. Dashboards are great when…
Social media as a customer service tool comes of age
Unless you’ve been living under a rock, you know that social media has become inseparable from our daily lives. Each…
Data Driven Marketers Are The New Gold
These days there is no dearth of data that marketers can lay their hands on. Data about diverse brands is…