Social media analytics: Numbers don’t lie

In 2014, global brands from industries as diverse as telecom, tourism, healthcare, real estate, retail and several others spent close to $1.7 billion according to Hypatia Research. At $689 million, retail sector was the single largest spender for social media analytics. If Hypatia is to be believed, the market for social media analytics is going […]

August 24, 2015

#UberPITCH: The reason why no entrepreneur will ever delete the app

Immensely popular ride sharing app UBER has been using a novel approach for driving engagement with its audience in cities across the world. Through its #UberPITCH initiative, it offers entrepreneurs a 15 minutes free ride with VCs from reputed firms so that they can pitch their idea to them. This is exactly the kind of […]

August 18, 2015

Top 5 Signs Your Social Media Efforts Are Not Working

Social media has ushered in a cost effective mass communications channel. The great thing about social it is that it offers brands greater accountability than mass advertising mediums like radio, TV and newspapers. You can see exactly how many fans or followers you have and the many ways in which they interact with you is measurable. Read […]

August 11, 2015

Windows 10 breaks the internet – for real!

Go to our live Windows 10 tracker to see all the action in real time! Microsoft launched Windows 10 on July 29th and made it available for free to Windows 7 and Windows 8 users. The internet is showing its love for Windows 10 by buzzing about it non-stop ever since the new update was rolled […]

August 10, 2015

7 Questions you should ask before hiring a social media agency

Social media is now an indispensable part of every brand’s marketing strategy. Brands of all size and shape have latched on to it for its ability to increase brand awareness, loyalty and impact on sales. The ease with which a social media account can be created is the reason for an explosion of brands on […]

August 3, 2015

Earn Social Trust Or Burn Ad-Spend

It has been predicted that advertisers will be spending $23.68 Billion on social media across the globe in 2015. Social media’s appeal for brands who want to reach out to customers is big. A lot of well-known B2C brands regularly spend a considerable chunk of their marketing budget on social media. Broadly speaking, money spent […]

May 20, 2015

You Think Myntra’s App Only Move is Reckless? Think Again

Myntra’s latest and unconventional move to go app only begs a question: Are the marketing wizards at Myntra on to something big? Shutting down the website in favor of a mobile e-commerce application may sound preposterous at first, but there seems to be a method to the madness. Read More

May 18, 2015

Top 5 Signs Your Brand Is A Lame Duck

Lame ducks are characterized by their lethargic reaction to events that challenge their status quo. This kind of behavior is commonly exhibited by archaic brands who perhaps find too much comfort in their past laurels. It’s either that or they are simply too big to be agile towards the changing realm of communications. In a […]

April 2, 2015

Brand Advocacy: Going beyond Influencers

It’s good to have thousands of engaged fans, but brand advocacy is where all the fun is. Successfully engaging with influencers will surely help create a buzz. Creating a buzz will inevitably lead to expansion of the fan base. But, it would simply mean that awareness of your brand has increased. Mere awareness is not […]

January 22, 2015