Brands celebrate Raksha Bandhan 2017

In India, nothing beats the emotional bonding between brothers and sisters. Traditionally, to celebrate this, on Raksha Bandhan day, a sister ties a rakhi (sacred thread) on her brother’s wrist with a prayer for his prosperity and happiness symbolizing sister’s love. The brother gives her a token gift and a promise to protect her. Raksha […]

August 8, 2017

Why the response by Jubilant Foodworks’ (Dominos India) CEO to a customer complaint is setting a benchmark in Customer service?

A disgruntled customer, disappointed with the quality of pizza he received from Domino’s, posted acomplaint on LinkedIn last Friday. He did not just post the complaint but ensured he would be heard by tagging the Domino’s Pizza Enterprises Limited corporate page and Jubilant FoodWorks Ltd page on LinkedIn. He did not stop there. He also […]

July 17, 2017

Why do we see so many Youtubers and Viners nowadays?

One of India’s fastest growing YouTube star is 22-year-old Bhuvan Bam, who is the creator of BB Ki Vines, launched in June, 2015. This has quickly trended to become one of the most viewed and subscribed channels in India. The videos he posts are humorous on topics such as Valentine’s Day, exams, parents, household help, […]

July 10, 2017

Trends That Have the Power To Change Social Media Marketing

Prior to venturing into any online business, or to have online operations to support your business, it is of prime importance for a company to have a strong social media marketing strategy. But the key to develop an effective strategy is to allocate your resources and effort into the right direction by analyzing the current […]

July 10, 2017

5 SEO Practices Right Yesterday, Wrong Today!

A long time back, it was a slow and peaceful world for SEOs. Annual updates were announced by Google and unless you were living in a cave without wifi (a lot of us did), you would learn about it only when you logged in again. Things began to move a bit faster with the Google dance which […]

July 3, 2017

Cannes Lions 2017

Cannes Lions 2017 Canes Lions, considered as the oscars for the ad agencies, witnessed top creative marketing and advertising agencies coming together on 24 June 2017. The medals are awarded with Grand Prix being the highest honour, then Gold, Silver and Bronze in higher to lower order. India brings home 40 metals this year compared […]

July 3, 2017

Ad Free Experience on Platforms – What it means for brands

“Do you have an ad blocker installed in your desktop browser”? 1 in 4 people answer in the affirmative today! Ad blocking sparked a huge debate two years back, that has seen strong arguments for and against it, but no consensus could be reached. Ad blocking is an escalating cold war between publishers & consumers. […]

June 29, 2017

YOGA-National pride-International guide

The third International Yoga day was observed on 21.06.2017, the longest day in Northern hemisphere and also marks sun’s transition to Dakshinayana. Summer solstice.  The idea of international Day of Yoga was the first proposed by the current Prime Minister of India, Mr. Narendra Modi during his speech at the United Nations General Assembly (UNGA), on […]

June 27, 2017

Brand new Father’s Day celebrations

A son’s first hero is his Dad as is a daughter’s first love. Father’s Day was first celebrated in 1910 in Washington, in honour of a father, a civil war veteran, who raised his six kids all alone. Since then, with more and more people celebrating Father’s Day, it is a huge opportunity for a […]

June 26, 2017