Live video content growing bigger in 2017
It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85% of search traffic. Major social networks have been adding live streaming functionalities to drive revenue and strengthen their hold on social media users. Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what marketers are focussing on in 2017. Additionally, marketers understand how each social channel is optimizing its platform to allow for more video content in users’ feeds, and how brands are using video content to engage their followers.
The reason why these major social networks are optimizing their platforms is that the majority of search traffic will be a result of video content, and future marketing projects will include high spending on digital. To illustrate this is eMarketer’s data on the expected ad expenditure in the US over the next four years. These future projections indicate that not only will digital ad spend increase significantly, increasing on average $13 billion every year, but social and video are the only ad types expected to grow in the near future. While social is expected to grow significantly, video ad types will boom 184% from $9.9 billion to $28 billion in ad spend – making them the fastest growing ad type.
The explosion of live video means anyone can become a broadcaster, which often results in varying degrees of quality. While still nascent, the live-streaming video is becoming more cluttered as more platforms join the fold.
Consumers are increasingly using live video streaming apps to interact with friends, family, and followers. Although live streaming has existed for some time in South Korea, there has been a recent surge in popularity for live streaming apps
By the end 2017, bandwidth dedicated to video traffic is expected to make up 74% of internet users. This fact, combined with other trends, leads us to believe that live streaming continues to experience strong growth in 2017.
Live streaming is bringing one very important thing that is cementing their success: Accessibility. Firstly, it’s giving the average online consumer a way to easily broadcast their life and thus greatly increase the amount of video on any given platform, which is then monetized.
Secondly, the phrase “anytime, anywhere” is truer than ever. Users can watch live broadcasts, whether on their PC or mobile device, in a matter of seconds. This greatly increases the overall time spent watching digital video.
YouTube still dominates video traffic in most mobile networks, accounting for between 40–70 percent of total video traffic for almost all measured networks – regardless of terminal type. For smartphones, social networking is the second largest traffic volume contributor, with an average share of 15 percent in measured networks. Video traffic is likely to further increase as new apps with embedded live streaming emerge.
Live video streaming has changed the way people interact with one another and experience live events, such as football games and concerts. A survey of 800 smartphone users attending the 2016 summer games in Rio de Janeiro found that one third engaged in broadcasting live video at least once, before, during, or right after an event.4 Live streaming apps are also transforming citizen journalism by making it accessible to anyone with a smartphone, ushering in the potential future of real-time journalism.
Let’s look at some staggering Video Marketing Statistics for 2017
Video Marketing Volume Statistics
- 82% of Twitter users watch video content on Twitter
- YouTube has over a billion users, almost one-third of total internet users.
- 45% of people watch more than an hour of Facebook or YouTube videos a week.
- More than 500 million hours of videos are watched on YouTube each day.
- More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
- 87% of online marketers use video content.
- 72 Hours of video are uploaded to YouTube every 60 seconds.
- One-third of online activity is spent watching a video.
- 85% of the US internet audience watches videos online.
- The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.
Mobile Video Marketing Statistics
- Over half of video content is viewed on mobile.
- 92 percent of mobile video viewers share videos with others.
- 90% of Twitter video views happen on a mobile device.
- Periscope users have created more than 200 million broadcasts.
- 10 million videos are watched on Snapchat per day.
Video Marketing Engagement Statistics
- 51% of marketing professionals worldwide name video as the type of content with the best ROI.
- Marketers who use video grow revenue 49% faster than non-video users.
- 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
- Social video generates 1200% more shares than text and images combined.
- [NEW]You can now use GIFs in Facebook ads! We tried it out ourselves, and on the first day, the ad below outperformed any other live Facebook ad we were running.
- The average CVR for websites using video is 8%, compared to 2.9%for those that don’t use video.
- Having a video on a landing page makes it 53% more likely to show up on page 1of the SERP.
- 46% of users act after viewing an ad.
- An initial email with a video receives an increase click-through rate by 96%.
- 14% of marketers used live videos in their social media marketing in 2016.
- 44% of SMB owners and marketers plan to put money behind video content on Facebook in 2017.
- Video attracts two to three times as many monthly visitors.
- Blog posts incorporating video attract 3x as many inbound links as blog posts without video.
- Combining video with full-page ads boosts engagement by 22 percent.
Fun Video Marketing Facts
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in a text.
- Internet video traffic will be 69% of all global consumer Internet traffic in 2017.
- By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
- The average user spends 88% more time on a website with video.