Foundation Course – Customer Experience Management
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4.80
(133 Ratings)
Foundation Course – Customer Experience Management
By Konnect Insights Academy
Categories: Basic Course
About Course
This course is focused on making you understand all the basics of social listening and customer experience management. Here we will start with understanding what Social Listening and Online Reputation Management is and we will conclude this course by understanding metrics and tactics on how to measure your efforts.
What Will You Learn?
- Embark on a transformative journey with Konnect Insights Academy, where you'll delve into comprehensive modules designed to elevate your understanding and proficiency in key areas of the digital space. Throughout the course, you'll gain invaluable insights into:
- Customer Experience Management
- The 4 Pillars of Omni-channel Customer Experience Management
- How to measure your CXM efforts
- Social listening in terms of Social CRM, ORM and CXM
- All about Social Listening
- Online Reputation Management and much more…
Course Content
Module 1: Customer Experience Management
-
Introduction
01:55 -
What is CX?
05:18 -
What is CXM?
05:22 -
The importance of CXM in today’s business landscape
05:38 -
Key differences between CRM and CXM
03:19 -
The different channels through which customers interact with businesses
03:40 -
What is omni-channel CXM ?
04:09 -
The challenges associated with multi-channel CXM
03:23 -
The benefits of adopting an omnichannel CX approach
04:01 -
Best practices for implementing omnichannel CX
04:00 -
Quiz Time!
Module 2: The 4 Pillars of Omni-channel CXM
-
Introduction
01:46 -
The First Pillar: email, social media, web, and offline touch-points
04:51 -
The Second Pillar: Calls & Chatbots
03:19 -
The 3rd Pillar: CRM + Analytics
02:39 -
The 4th Pillar: Social media publishing + Marketing automation + response management
03:09 -
Quiz TIme!
Module 3: Measuring Impact of CXM
-
Introduction
01:12 -
The role of metrics in CXM
02:56 -
First Response Time (FRTs)
03:46 -
Resolution Time (TATs)
04:58 -
Service Level Agreements (SLAs)
04:38 -
Customer Satisfaction (CSAT)
04:25 -
Net Promoter Score (NPS) Scores
05:16 -
Agent performance measurement
03:29 -
Quiz Time!
Module 4: Social Listening, Social CRM, ORM w.r.t CXM
-
Introduction
00:52 -
What is Social Listening and Why is it necessary for CXM
03:44 -
What is Community Engagement (ORM) and it’s importance in CXM
04:36 -
What is social CRM and how it is related to CXM
04:38 -
Quiz Time!
Module 5: Social Listening
-
Introduction
01:21 -
What is Social Listening?
05:05 -
Why is Social Listening important?
04:55 -
What are the major applications of social listening
04:13 -
Social Media Monitoring
03:23 -
What is the diffrence between social listening and social media monitoring
07:42 -
What kind of metrics and KPIs can be analysed through social listening?
04:57 -
How to choose a Social Listening Platform?
04:42 -
Quiz Time!
Module 6: Online Reputation Management
-
Introduction
01:25 -
What is ORM?
03:03 -
The Importance of ORM in today’s digital age
04:26 -
Best practices for ORM & response management
03:46 -
Response management metrics and analysis
04:21 -
Quiz Time!
Final Test
-
Certification Quiz
Student Ratings & Reviews
4.8
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I took this course and it was a great match for me. As someone who is interested in customer experience management, I found the course to be very informative and helpful. The course covered a wide range of topics, from the importance of omnichannel customer experience management to the role of social listening and online reputation management.
I particularly enjoyed the section on the four pillars of omnichannel customer experience management, which provided a comprehensive overview of the different aspects of CXM. The course also did a great job of explaining the importance of metrics in CXM and how businesses can effectively measure and improve their customer experience delivery.
I also appreciated the section on social listening, which provided a detailed overview of the benefits and applications of social listening. The course also covered the importance of ORM and provided insights on how to manage online reputation effectively.
Overall, I found the course to be very informative and helpful, and I would definitely recommend it to anyone who is interested in customer experience management.
I particularly enjoyed the section on the four pillars of omnichannel customer experience management, which provided a comprehensive overview of the different aspects of CXM. The course also did a great job of explaining the importance of metrics in CXM and how businesses can effectively measure and improve their customer experience delivery.
I also appreciated the section on social listening, which provided a detailed overview of the benefits and applications of social listening. The course also covered the importance of ORM and provided insights on how to manage online reputation effectively.
Overall, I found the course to be very informative and helpful, and I would definitely recommend it to anyone who is interested in customer experience management.
The course was well-structured, with clear explanations and engaging quizzes that helped me grasp the knowledge about Konnect Insights.
Overall, I found this course to be extremely beneficial for the employee working in Konnect Insights as well as for the people dealing with the customer for their personal business growth.
Overall, I found this course to be extremely beneficial for the employee working in Konnect Insights as well as for the people dealing with the customer for their personal business growth.
I've taken numerous online courses in the past, but this one truly exceeded my expectations. The module on reputation management (ORM) was particularly eye-opening, as it highlighted the importance of maintaining a positive online presence in today's digital age. I appreciated how the instructors provided practical tips and strategies for managing online reviews, responding to customer feedback, and mitigating reputation crises. The case studies and real-world examples provided valuable insights into how ORM can impact a company's bottom line. Plus, the fact that this course is free with a certificate upon completion is just the cherry on top. I would highly recommend it to anyone looking to enhance their online reputation and deliver exceptional customer experiences!