Top 5 Signs Your Brand Is A Lame Duck

Lame ducks are characterized by their lethargic reaction to events that challenge their status quo. This kind of behavior is commonly exhibited by archaic brands who perhaps find too much comfort in their past laurels. It’s either that or they are simply too big to be agile towards the changing realm of communications. In a […]

April 2, 2015

Brand Advocacy: Going beyond Influencers

It’s good to have thousands of engaged fans, but brand advocacy is where all the fun is. Successfully engaging with influencers will surely help create a buzz. Creating a buzz will inevitably lead to expansion of the fan base. But, it would simply mean that awareness of your brand has increased. Mere awareness is not […]

January 22, 2015

Social Media Trends That Should Die In 2015

There are certain social media trends that are getting so old and undesirable that they should be done away with. We have listed some things which should change in 2015 – Obsession with page likes and followers We have observed that too many brands regard Facebook page likes and Twitter followers as metrics for social […]

January 20, 2015

Social CRM: An Evolved Form Of Traditional CRM

The rise and rise of social media has changed the marketing landscape forever. Unsurprisingly, the adoption of Social CRM is also on the rise. CRM in the traditional sense involves gathering data about current and future customers.This data is then analysed to create and implement strategies for increasing customer retention and attracting potential ones. Essentially, […]

January 19, 2015